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How to Write a White Paper That Wins Consulting Projects, with Gordon Graham: Podcast #4

Consulting Success

Set yourself apart in the consulting business by highlighting your specialty through customer stories and white papers. Description: There are few people that can consider themselves as great an expert on white papers as Gordon Graham. He’s interviewed over 200 C-level executives and written over 170 white papers.

How To 224
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What to Say Once You Get a Meeting

The Fearless Marketer

You’re writing a book and need to interview people: “I’m looking to connect with top-level leaders who have a reputation for shifting their culture.”. You’ve written an industry white paper and you want some feedback from an industry expert. Since you’re in this industry, I’d love your input on this white paper.”.

Meeting 62
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How Are You Spending Your Social-Distancing “Vacation”?

Prudent Pedal

Accelerate Rattle and Pedal podcast production to bank as many episodes as possible-With busy schedules and family demands, Jason and I can find it difficult some weeks to keep to our recording schedule. Write 2 new white papers-I have five white papers swirling around in my mind. You're in!

Journal 72
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Social Media Content Strategies: An Interview With Robin Frank.

Women in Consulting

Learn more » White Papers & Resources: Empower Event Participants with Social Media Success with Independent Fundraising Events Nonprofit Social Media Strategy The Blackbaud Index of Charitable Giving Nonprofit Industry Research » view all white papers. © 2012 Blackbaud, Inc. © 2012 Blackbaud, Inc.

Media 82
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To Grow Your Business Abroad, Partner with Local Influencers

Harvard Business

The most common ways of doing this are to send executives to build personal relationships with international business partners and to hire local distribution partners — or independent, third-party intermediaries — to represent their products or services overseas. For example, consider Dez Blanchfield , whom I interviewed.

B2B 35
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Case Study: Should an Algorithm Tell You Who to Promote?

Harvard Business

As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. As the COO made another well-deserved toast to Anne, Aliyah thought back to her interviews with Ed and Molly.

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IT Can’t Be Slower than the Rest of the Business - SPONSOR CONTENT FROM IBM

Harvard Business

Where our clients struggle and where we see challenges is not in the area of new product development. Transformation born in the product world typically hits the wall when it comes to critical productions and infrastructure. Standard agile approaches like Scrum and SAFe work pretty well for that. Angelia Herrin, host.

Agile 28