Johanna Rothman
NOVEMBER 28, 2023
No payment for my time or my IP (Intellectual Property). They wanted my intellectual property for their exposure. For example, I'm doing a webinar on November 30 where the value is primarily promotion for my new book. See Project Lifecycle Workshop: How to Manage Project Risks to Release Successful Products.)
Melissa Agnes
SEPTEMBER 23, 2014
In fact, a new survey by InsideCounsel Magazine, commissioned by iThreat Cyber Group, revealed that: “Two out of three legal counsels representing a cross section of Fortune 1,000 companies acknowledge they are not “very well prepared” to prevent a significant, material attack on their product, brand or intellectual property.”
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Chad Barr
JANUARY 2, 2019
It boils down to successful brands, successful products and services, increased revenues that are executed over time. Let me articulate further: Brand: The more products, services and intellectual property you create, that is directly and uniquely attributed to you, the stronger and more successful your brand becomes.
Consulting Matters
JANUARY 13, 2018
We don't sell a tangible product or service. it's one thing to have a repository of intellectual property (IP). These could be booklets, eBooks, print books, a teleconference series, a webinar series, etc. Content marketing is essential for consultants because we are in the knowledge business.
Chad Barr
MARCH 13, 2019
Consistently and frequently creating, sharing and publishing our insights help us transform them into books and other offerings, strengthen our marketing initiatives, and further create our intellectual property and our global digital empires® Promote our products and services and help make a difference and impact our target audience.
Tsavo Neal
NOVEMBER 13, 2017
Young & Free is a spokesperson-driven program that gives a young person the tools to create content and build awareness of a region’s credit union, its products and its services. Credit union prospects typically learn about our programs on our website and then sign up to attend a monthly webinar.
Chad Barr
JULY 18, 2018
Finally, what constitute the makeup of your remarkable offerings in products and services. Second, is your content : Which is your digital empire creation(r) or your intellectual property and the way you establish your expertise and claim your thought leadership.
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