Johanna Rothman

NOVEMBER 28, 2023

No payment for my time or my IP (Intellectual Property). They wanted my intellectual property for their exposure. For example, I'm doing a webinar on November 30 where the value is primarily promotion for my new book. See Project Lifecycle Workshop: How to Manage Project Risks to Release Successful Products.)

Intellectual Property 71

Intellectual Property Consulting Guidelines Process Improvement 71

Consulting Matters

JANUARY 13, 2018

We don't sell a tangible product or service. it's one thing to have a repository of intellectual property (IP). These could be booklets, eBooks, print books, a teleconference series, a webinar series, etc. Depending on how you create your funnel, you could include low-cost training events in this category.

Marketing 202

Marketing Consulting Intellectual Property eBook 202

Jerry Fletcher

SEPTEMBER 19, 2020

It can be the backbone of the sharing of your body of intellectual property or it can delay the release by days, weeks or months or, in some cases years. Yes, they were trying to make their product better than all the others out there. Then my client offered a book in a webinar he was doing with 2 other experts.

Marketing 97

Marketing Consulting Software Intellectual Property 97

Tsavo Neal

JANUARY 25, 2018

Conducting Webinars or Other Online Educational Events. Conducting Webinars or Other Online Educational Events. Selling productized consulting. Maybe you really, really don’t like writing, but you still want to create a great piece of intellectual property that “sticks.” Partnership Marketing.

Consulting 68

Consulting Advertising Case Interview Conference 68