Asamby Consulting

MAY 12, 2022

Oftentimes, the COO manages all administrative and finance functions. You can also make them responsible for marketing and sales. The only thing that's out of scope by default is strategy. Consider the two financial core metrics when thinking about the COO, cashflow and ROI. Cashflow The equation is pretty simple.

ROI 52

ROI Operations Financial Leadership 52

Asamby Consulting

OCTOBER 24, 2022

This blog post gives you the comprehensive answer: Why compensation is important How to structure your fixed salary components What options for variable pay are there How to pick the right perks and benefits What allowances are and what to pay them for What long-term incentives are out there How strategy and finance influence compensation Let's go!

ROI 40

ROI Tools Travel Sales 40

Epicflow

JULY 20, 2022

Will the delivered product/services be in demand on the market? Is it possible to get the expected ROI given the existing constraints and possible risks? This analysis can be assisted by a company’s finance department for more accurate outcomes. Market feasibility. Operational feasibility .

Study 59

Study Management Resources Analysis 59

Harvard Business

DECEMBER 20, 2018

CRMs today also serve a lot of masters, from executives in the C-suite, technology, marketing, finance, and, oh yeah, sales. ” The EVP of marketing was pleased she could now track the assignment of every single lead. Integrate your marketing efforts with sales activity.

Sales 33

Sales Metrics How To Tools 33

Harvard Business

OCTOBER 3, 2018

About 30 minutes prior to her weekly one-on-one with the CEO, the chief marketing officer at a multibillion global financial services firm received a cryptic email from him with the subject line “The Trouble with CMOs.” Finally, the CMO began insisting that marketing deliver greater financial accountability.

Advertising 28

Advertising Agile Marketing Meeting 28

Kates Kesler

JUNE 11, 2014

The pressure on large companies in today’s equity markets is enormous, with expectations they will continue to produce outsized returns as PE ratios climb daily. Our sports-apparel CEO had the right idea in challenging his team to think about the organization and ask: are we fit for growth, given our strategies going forward?

Apparel 82

Apparel Healthcare Enterprise Chemicals 82

Harvard Business

OCTOBER 10, 2017

One reason for the paltry performance is that while other business areas, like sales or finance, are considered to be core functions, innovation is often considered to be something that’s “nice to have” rather than essential. Typically when firms are evaluating investments they look for large addressable markets.

ROI 28

ROI Operations Enterprise Research 28

Harvard Business

AUGUST 28, 2017

Thirty percent of early AI adopters in our survey — those using AI at scale or in core processes — say they’ve achieved revenue increases, leveraging AI in efforts to gain market share or expand their products and services. Furthermore, early AI adopters are 3.5 The biggest challenges are people and processes.

Survey 32

Survey Tools Industry Automotive 32

Harvard Business

OCTOBER 20, 2016

To diversify your own network, here are four strategies you can follow. 85% of your closest contacts are fellow marketers), it’s time to think consciously about how to diversify. It’s to fulfill personal curiosity and develop yourself as a person; professional or monetary ROI is a happy coincidence.

Industry 28

Industry ROI Case Interview Meeting 28