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Healthcare Branding: The Need for a Strong & Unique Brand

Tom Spencer

Over the last several years we have seen hospitals invest millions of dollars in the form of advertising, expansion of services, construction and enhancement of facilities, and adoption of the latest technologies to improve efficiencies and appeal to patients. Serves as the foundation for marketing communications. Image: Pexels.

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Role of Big Data in Healthcare

Tom Spencer

His free moments are spent traveling and enjoying sporting events with his wife and daughter. Healthcare Informatics: Improving Efficiency and Productivity. He’s most passionate about healthcare redesign, patient engagement, and the life sciences. Image: Pexels. References: Raghupathi W. Data Mining in Health Care.

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There Are 4 Futures for CMOs (Some Better Than Others)

Harvard Business

These efforts have enabled operational efficiencies, cost reductions, and greater agility, preparing companies for the next phase of digital transformation: driving growth. This poses a deep challenge to companies organized by product and function rather than a customer-centric model like experience and value. ” 4.

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Robo-Journalism Will Produce 1 Billion Web Stories in 2015 (This Isn't One of Them); McJournalism Coming Up

MishTalk

AP relies on a content generation package called Wordsmith to produce some of its quarterly-earnings business stories and will soon be using it for sports coverage too. Each piece would have taken most of a day and some travel to research, and a couple of hours to write. Well, maybe it is. The pay was $50 per piece, expenses included.

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Top 10 Consulting Firms in Washington, DC

Management Consulted

If you are a sports fan, Washington D.C. Close to the Capitol, its office serves dynamic clients in a mix of industries including healthcare, aerospace, defense, and consumer products. Be prepared for lots of travel and very little flexibility or work life balance – 60-70 hours a week is the status quo for most project managers.

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How Winning Organizations Last 100 Years

Harvard Business

From education, Eton College, from science, NASA (initially part of the US Army), and from sport, the New Zealand All Blacks and British Cycling. Most businesses focus on serving customers, owning resources, being efficient and growing — but the Centennials don’t. But they don’t just wait for talent to turn up.

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Excellent Performance From People: Follow the ‘10 Commandments!’

Confessions of a Consultant

Ambiguity around personal goals, leads to anxiety, misplaced effort and lost productivity. From the early concept of Quality Circles (circa 1970) to more recent experimentation with self–direction, teamworking can positively affect morale, innovation and productivity. Am I the goalkeeper or the centre forward?

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