Sat.Sep 25, 2021 - Fri.Oct 01, 2021

The Easy Way to Determine the Value of Your Consulting Firm’s Projects

David A Fields

When you’re talking with a prospect for your consulting firm, one of your most difficult tasks can be establishing the value of your potential engagement. The simple, Three Sides approach below makes your task easier.

When agile marketing breaks the agency model

McKinsey & Company

The journey to agile marketing can be hard. But for many marketers and agencies, it offers the opportunity to forge a better partnership. Marketing & Sales Insights Digital marketing Marketing organization Marketing strategy

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Be a Breath of Fresh Air

Martinka Consulting

Surprised. Pleasantly surprised along with wonderment is how I’d describe my reaction when a lady I didn’t know came up to me gushing with thank you after thank you. Why I asked? She told me it was for my help in getting the business buy-sell deal done. The buyer, she said, was “A breath of fresh air.” She loved working for him. This is not unusual (to have the buyer be a breath of fresh air).

Consulting Report Template (For Any Type Of Consultant)

Consulting Success

Have one of your clients requested you send them a report on a project you’re working on? Both writing and reporting are essential to being a consultant. Reports help your client understand the work you’re doing and the effect it is having on their organization.

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Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

From Transactional Consultant to Industry Leader with Jason Fearnow

Consulting Matters

How can you evolve from being a transactional consultant to a recognized industry leader? What tactics need to change? What mindset needs to shift? I talked about this with Jason Fearnow in this interview.

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Lessons from the rapidly evolving regulation of digital banking

McKinsey & Company

Regulators seeking ways to balance protection of customers’ interests, financial institutions’ risks, and their other policy objectives for digital banking can learn from early regulatory experiences. Insights on Financial Services Banking

How to Set & Achieve Strategic Goals as a Consultant with Dave McKeown: Podcast #205

Consulting Success

What are strategic goals? How do they impact your business? What do you need to do to hit these goals? Our guest in this episode knows the answers to these questions and will gladly share it with everyone.

A Masterclass on Selling

The Fearless Marketer

This past Friday I hosted a Fearless Marketing Mastermind session on Selling. Some of the material was so good, that I’d consider it a “Masterclass on Selling” and it’s summarized below.

Acting as Group Leader for a Remote Project

Tom Spencer

Although commentators have long predicted a shift towards remote working, the Covid-19 pandemic has certainly driven the point home. As we currently stand, the question is not if the work-space will digitalize but to what extent.

Going to Market Smarter in the New Economy

In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

How top tech trends will transform insurance

McKinsey & Company

Over the next decade, the fully tech-enabled insurer will bear little resemblance to today’s organization. Five trends, individually and in combination, will have a seismic impact. Insights on Financial Services Financial Services

285: Jennifer Brazer—How To Turn An Idea Into A Big Innovation?

On the Brink Podcast

Hear what can take your idea from good to great! Listen in today to a woman who had a client searching for an unmet need and who then helped him open up a new market, literally Blue Ocean Strategy ® in action.

The Upside of the Great Resignation

Brimstone Consulting

The silver living of the Great Resignation is an unprecedented opportunity to build a stronger organization – one poised to thrive. Between April and July 2021, a total of 15.5 million workers quit their jobs. This voluntary mass exodus from the workforce is likely to persist – if not accelerate.

Essential Leadership Skills that No One Taught You w/Mark Herschberg Ep#120

Strategic Planning and Management Insights

Mark Herschberg has been an Instructor at the Massachusetts Institute of Technology (MIT) for the past 20 years. Leadership podcast leadership skills

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

Operationalizing machine learning in processes

McKinsey & Company

Machine learning shows tremendous potential for increasing process efficiency. But generating real, lasting value requires more than just the best algorithms. Insights on Operations Service operations

Save the Silver Bullet – a podcast review with Abhay Pande

Ben de Haldevang

Save the Silver Bullet – challenging some of the assumptions around transformation. Some of you will have heard a series of podcasts we did with Asian Leaders a couple of year ago. Last week Abhay and I had a chance to talk about my new book, ‘Save the Silver Bullet’ We addressed context, where the book sits in terms of the literature around change and transformation, and what lessons might be learnt for organisations embarking on a transformation journey.

Lessons from the Mayo Clinic on Using Data to Improve Surgical Outcomes

Harvard Business

Its neurosurgery department built a dashboard to track quality of care, negotiate contracts, and inform conversations with patients. Technology and analytics Operations and supply chain management Project management Digital Article

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Can You Find People to Manage in the Covid/Delta Era?

Martinka Consulting

Ted Lasso this, Ted Lasso that, it doesn’t take much effort to find articles or podcasts on management based on Ted Lasso. So, I won’t write about him and will only provide some of my favorite Ted Lasso quotes at the end (those suitable for a family publication). Those who read this memo regularly know I pull a lot of my content from the headlines so when I saw the Wall Street Journal’s August 16, 2021 Journal Report on The New Workplace it felt like a cornucopia of content.

4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data. Read on to learn the four AI hacks sales teams need to improve their performance. Download the eBook today!

Built to last: Making sustainability a priority in transport infrastructure

McKinsey & Company

Every year, trillions of dollars are invested in the infrastructure that helps us—and our goods—get around. What will it take to move the transport infrastructure industry toward carbon zero? Insights on Travel, Logistics & Infrastructure Travel, Logistics & Infrastructure Sustainability

Top 3 Strategic Expectations for Leaders

LSA Global

More Is Being Expected from Leaders Strategic expectations for leaders continue to increase.

To Inspire Your Team, Share More of Yourself

Harvard Business

People respond to stories that convey vulnerability, humor, and humility. Behavioral science Public speaking Motivating people Digital Article


Consultant Marketing Digital World Speaking

Jerry Fletcher

I spoke live on Wednesday. It was only the third time this year. My expectation from the run-up back and forth with various staff members was that this would be a well-managed professional event. It was. The gal at registration recognized me. She was delightful.

How to Overcome the Pain Points of Your CRM

CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not. Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.

Look out below: What will happen to the space debris in orbit?

McKinsey & Company

With more satellites and space debris in orbit, it’s time for a new approach for mitigating collisions. Aerospace & Defense Insights Aerospace International governmental organizations


All the answers

Seth Godin Blog

In an expert-run industrialized economy, there’s a lot of pressure to be the one who’s sure, the person with all the answers. Far more valuable is someone who has all the questions.

Every Leader Has Flaws. Don’t Let Yours Derail Your Strategy.

Harvard Business

Four ways to get out of your own way. Leadership development Corporate strategy Behavioral science Digital Article

Raising Fees Is Step Two

Alan Weiss

If you want to increase your fees, start at the right place: First increase your value in the perception of the buyer. Business of Consulting

4 Data-Driven Steps To Drive Successful B2B Demand Generation

Fact: Good data lives at the core of every successful B2B demand generation strategy. Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests. Whether you’re stepping into a new position or you’re new to demand generation, learning the tricks of the trade can be, well, tricky. In this eBook, you’ll discover how to improve your demand generation program—and your bottom line.