Jerry Fletcher

SEPTEMBER 11, 2021

What about business development value? One of the reasons I do an annual Consultant Marketing Survey is that years ago I wanted to prove the point that trade shows did not have reasonable ROI when compared to other promotional possibilities. You can set sales meetings with a lot of key players in a short time.

Marketing 52

Marketing Consulting Software ROI 52

Harvard Business

JUNE 30, 2017

When it comes to training and workforce development, lots of them. In a 2014 survey , 55% of executives said a major constraint to investing in training was that they did not know how to measure success. Almost half (49%) said that it was difficult to ensure a return on investment (ROI). and sixfold in India.

Training 39

Training Training ROI Metrics 39

Harvard Business

JANUARY 3, 2017

Bain & Company and ROI Consultancy Services (formerly PollBuzzer) recently surveyed almost 2,200 consumers in Atlanta and Washington, DC, about the prices at eight retail chains carrying groceries. These can be gleaned through in-store visits and surveys asking consumers about the provider’s signage, coupons, and so on.

Retail 49

Retail Survey Bain Comparison 49

Harvard Business

MARCH 22, 2017

Customers today are not just consumers; they are also creators, developing content and ideas — and encountering challenges — right along with you. Brocade, a data and network solutions provider, created a “customer first” program by identifying their top 200 customers, who account for 80% of their sales.

Marketing 49

Marketing Agile Fashion Sales 49

Rick Conlow

OCTOBER 19, 2023

Without regular feedback, employees may not know where they stand or what they need to improve, hindering their development. Ignoring Personal Development: Managers may focus solely on task-related coaching and neglect to support employees in their personal and professional development.

Training 86

Training Training Leadership Development 86

1 to 1

DECEMBER 13, 2021

Step #1: Understand your current CX state Your brand needs to maintain and develop a deep understanding of your customers—their basic needs and unique expectations. Step #4: Develop a digital transformation strategy Now that your current capabilities and future goals have been collected, it’s time to act.

Metrics 26

Metrics Tools Case Interview Strategy 26

Harvard Business

AUGUST 29, 2016

Many companies are busy mapping their customer experience and tracking customer activity across physical stores, call centers, e-commerce sites, and social media, gathering mountains of data from their own surveys, customer tracking systems, loyalty programs, and third-party providers.

Retail 50

Retail Apparel Financial ROI 50

ConsultX

MARCH 1, 2022

Regardless of the Industry, size of the Business or state of the Business, we found Profit Leakage in every single Business we surveyed! History of the Profit Leakage Calculator ConsultX has developed its own Profit Leakage Calculator as a diagnostic tool to discover the areas of a business that are draining the most profit.

Cash Flow 52

Cash Flow ROI Operations Analysis 52

Harvard Business

MAY 7, 2018

How exactly are they doing that, and thereby realizing further gains in ROI? Bain & Company recently surveyed nearly 1,700 marketers globally , in partnership with Google, and found three areas of importance. Once a company spots the crucial signals, it should deliver a sequence of messages tailored to each customer.

Marketing 28

Marketing Bain Advertising Data 28