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Nail Your Marketing Message in Your LinkedIn Profile

The Fearless Marketer

Your marketing message communicates to the world what your business is about. And your LinkedIn profile is the perfect place to both develop and spotlight your most focused marketing message. This is the fourth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.

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How to Successfully Meet the Three Biggest Marketing Challenges

The Fearless Marketer

I like to think I’m a pretty good marketer of my professional services. After all, I’ve been at it for 34 years, read hundreds of marketing books, thousands of articles and studied with the very best marketing gurus. But marketing is still challenging for me and the majority of independent professionals. Challenge # 2.

Meeting 48
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How Will You Move Forward?

The Fearless Marketer

Are you wondering where you should put your business and marketing focus right now? ” This quote came through my email today from Marketing Week Columnist, Mark Ritson, and I thought it was appropriate: “The world does not need our support or our concern. This also helps me be proactive in developing new and effective strategies.

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Need Clients Now? 5 Strategies to Quickly Get More Consulting Clients

Consulting Matters

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. Free 3-part video series.

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Need Clients Now? 5 Strategies to Quickly Get More Consulting Clients

Consulting Matters

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. Free 3-part video series.

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4 Things That Are Required Right Now

The Fearless Marketer

In last week’s Webinar on Going Radically Virtual, I did a poll to measure what the participants were doing in their marketing during the pandemic. Are you developing new materials, reports, programs, models, or services? This approach alone has been the single most effective marketing strategy my clients have ever implemented.

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More Meetings = More Clients

The Fearless Marketer

What is the purpose of marketing? The purpose of B2B marketing is to get meetings with prospective clients. What’s the difference and what does that mean for your marketing? So, Robert, are you telling me that most of my marketing efforts are a waste of time because most business comes from word-of-mouth anyway?”.

Meeting 62