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Consultant Marketing Solo DoubleTrouble

Jerry Fletcher

With experience you were moved more and more into leadership but seldom if ever did you select the people on your team. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. See Jerry’s speaker demo reel. As your career progressed you were moved from team to team.

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4 Ways to Improve Your Content Marketing

Harvard Business

In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. HBR Staff/Chris Minerva/Getty Images.

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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants. Outbound Phone Marketing.

B2B 60
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Designing an Organization for a Product Approach, Part 2

Johanna Rothman

Note that Marketing, Finance, HR, are all part of this product line. I am using the word serve as in servant leadership. Instead, the projects used a staged-delivery life cycle , an incremental approach with cross-functional teams and monthly demos. And, we had Marketing and Customer Support people close to us.

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Three Slightly Ranty Thoughts on “Back” to Normal

Johanna Rothman

They changed their strategy and offered slightly above-market salaries and now they have a sustainable business. I suggested ways in Leadership Tip #9 about micromanagement.). I like starting with trust and asking if people understand the work; if they need anything; and when I can expect to see a demo or results.

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Different Cultures See Deadlines Differently

Harvard Business

This isn’t to say deadline-oriented cultures aren’t concerned with doing a job well or nurturing relationships, but getting the job done on time is the primary capitalistic driver of being first to market. Time often literally equals money, in terms of costs, profit margins, and beating the competition for market share.

Culture 32
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Italy's President Warns of "Widespread Social Tension and Unrest" but Offers No Solutions; "Pitchfork Protest" Comments From Italy

MishTalk

Police took off their helmets in sympathy at the latest mass demo in Turin. There is no clear leadership in the movement. In comparison, Beppe Grillo''s star movement was very well organized from the beginning, with a clear leadership. Mr Napolitano is alarmed, and so he should be. This is becoming an anti-EU movement.