Harvard Business

DECEMBER 1, 2016

Conventional wisdom suggests that marketers should emphasize the novelty of new products to get people to buy them. Despite the fact that firms spend billions of dollars on developing and marketing new products, these products face persistently high failure rates — often up to 40% to 90%, depending on the product category.

Productivity 28

Productivity Advertising Study Marketing 28

Harvard Business

JUNE 23, 2016

Instead of debuting a new, tech-savvy firm that would, in the words of chief digital officer Anne Vasquez, be like “having a tech startup culture meet a legacy corporate culture,” it came off as buzzword-laden and naive. As a marketing ploy the move clearly failed. The internet positively erupted with derision.

Data 31

Data Journal Media Video 31

Martinka Consulting

FEBRUARY 5, 2020

Just talk to any executive recruiter. Here are some statistics from an executive recruiter, which explains why it’s tough to find good people. While I can’t comment on the culture in all companies, I do know that many small family-owned businesses have owners who are coasting. The bigger you are…the better. Acquire great talent.

Cash Flow 40

Cash Flow Small Business Sports Talent 40

Management Consulted

MARCH 26, 2017

Close to the Capitol, its office serves dynamic clients in a mix of industries including healthcare, aerospace, defense, and consumer products. The Washington, DC office’s recruitment team hires highly intelligent people who start as great communicators but are trainable.

Oliver Wyman 100

Oliver Wyman Consulting Deloitte Bain 100

NeoAcademic

APRIL 16, 2021

” The Business of Behavior with Becca Tagg “Getting clear about our values will help us to make changes in our business that lead to greater fulfillment, productivity, and abundance.” Show topics covered include HR Tech, Leadership, Talent, Recruitment, Employee Engagement, Recognition and Company Culture.”

Conference 40

Conference Interviews Research Industry 40

Harvard Business

SEPTEMBER 8, 2016

We recruited 106 full-time workers of varying levels of seniority from across a number of industries to complete our study online. This research was recently published in the Journal of Business Ethics.

Ethics 28

Ethics Research Study Journal 28

Management Consulted

NOVEMBER 6, 2016

In the 90s, ZS evolved by developing a new sales force effectiveness and productivity framework, data warehouses for clients, as well as a range of analytical services, data-handling capabilities, and rigorous analytics to the marketing research function. Medical Products and Services. Industrial Products & Services.

Case Interview 100

Case Interview Interviews Sales Pharmaceuticals 100

Harvard Business

FEBRUARY 22, 2018

Jetta Productions/Walter Hodges/Getty Images. A front-page article in the Wall Street Journal notes, insurance companies have to make 500,000 new hires over the next few years, as waves of industry lifers retire. IBM is hardly a boring company, but for years it had trouble recruiting against internet upstarts.

Company 40

Company Insurance Insurance Recruiting 40

Harvard Business

JUNE 3, 2016

An important part of the city’s cultural scene, the San Francisco Opera dates back to the 1850s. Ticket sales cover just a fraction of its production and administrative costs, with the balance coming from donations, grants and endowment. He had been director of product management at Dell Computer before coming to Stanford.

Groups 28

Groups Exercises Culture Video 28

Management Consulted

APRIL 5, 2015

CONSULTING INTERVIEWS & CULTURE . Consumer Products. A small select few have even branched out into some unexpected areas such as politics and journalism. CONSULTING CULTURE . . L.E.K. Today we continue our firm profile series with an in-depth review of L.E.K. Consulting. Marketing & Sales. Operations.

Interviews 100

Interviews Culture Consulting Strategy 100