Tom Spencer

JUNE 7, 2015

Alex Formstone is a Principal in Marakon ’s London office, and heads up recruiting in the UK for graduates and MBAs. I recently had the good fortune to talk briefly with Alex about his career, Marakon and its recruitment process. The conference normally runs over three days plus the weekend, last year this was held in Miami.

Case Interview 60

Case Interview Interviews Recruiting Recruitment 60

Harvard Business

OCTOBER 2, 2018

But the CMO Council reports that “only 14 percent of marketers say that customer centricity is a hallmark of their companies, and only 11 percent believe their customers would agree with that characterization.” Others lack the processes and operational capabilities to target them with personalized communications and experiences.

Culture 32

Culture Sales Case Interview Company 32

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. In a crisis the choices become fewer rather than more as the situation develops.

Media 53

Media Conference Chemicals Interviews 53

Harvard Business

OCTOBER 17, 2017

The challenge of strategy is to develop an integrated view of the workings of your business and how it creates and captures value within its operating environment. In plotting your position in the market, defining how you’ll create value and for whom, you also need to define your operating model.

Strategy 35

Strategy Strategy Strategy& Operations 35

Management Consulted

OCTOBER 2, 2016

Specializing in economic, financial and market analysis, specifically for cases in litigation, Cornerstone Research touts itself as the one player major law firms turn to when navigating the obstacle course that is the American and European legal systems. Office Locations. Cornerstone Research has local offices in eight cities.

Interviews 100

Interviews Research Culture Case Interview 100

Harvard Business

JUNE 20, 2018

While they deal with the increasing complexity of the financial world, market volatility and a changing regulatory environment, these advisors also manage their own businesses and face their own leadership challenges around growth, technology, sustainability and customer relationship. The best leaders are lifelong students.”

Leadership 28

Leadership Talent Development Construction 28

Harvard Business

MAY 4, 2016

But for the most part, recruiters aren’t calling. Let’s look at how to do this by analyzing the resume and LinkedIn profile of a startup marketing executive. Communicate across logos, taglines, ads, marketing, trademarks, media, trade shows, and conferences.” You know the standard advice.

Resumes 28

Resumes Interviews Cover Letters Recruiting 28

Harvard Business

SEPTEMBER 12, 2017

Its unrivaled base of knowledge allows it to use price as a communications tool, a recruiting tool, a psychological weapon, and a value driver in ways that transcend the basic mechanics of supply and demand and profit and loss. Growing the market for healthy foods. Changing price perception. But an important caveat here is cost.

Retail 28

Retail Productivity Operations Study 28

Harvard Business

AUGUST 1, 2018

Machine learning is increasingly being used to predict individuals’ attitudes, behaviors, and preferences across an array of applications — from personalized marketing to precision medicine. How companies are using artificial intelligence in their business operations. So how can we mitigate bias in machine learning?

Data 29

Data Training Training Metrics 29

Harvard Business

JULY 27, 2017

Third, corporate VCs and accelerators are costly and complex to operate, turning them into a slow and expensive innovation tool. Top startups already have market leading solutions. Only around 20% of technologies funded by CVC&A grab enough attention of business units to start co-innovation pilot projects with portfolio startups.

Case Interview 28

Case Interview Company Talent Interviews 28

Harvard Business

MAY 20, 2016

It’s one thing to note a person working solo in an otherwise empty seminar room, or a group of people huddling around someone’s desk because a conference room wasn’t available. Since its 2005 founding, the marketing company had grown to over 1,100 employees. This is easier said than done, however.

Exercises 30

Exercises Meeting Real Estate Survey 30

Harvard Business

NOVEMBER 8, 2017

As one woman told us, “When I went down to Atlanta to run that market for the company, the president of the division said, ‘You are going to be fired within a year, because no one has been able to make Atlanta successful.’ ’ I went anyhow.” This will also lessen the chances that talented women will leave.

Interviews 28

Interviews Benchmarking Case Interview Talent 28