Case Studies Conference Productivity Sales 
Harvard Business
APRIL 25, 2018
The largest producer of rice crackers in Japan, the company had $1 billion in domestic sales and hoped to kickstart growth and globalization plans. It wanted to become the next Kikkoman, which had so quickly turned Americans on to its soy sauce and stir fry products. Riku and Aoi had both been excited about the opportunity.
Harvard Business
JULY 7, 2016
“It feels weird eavesdropping like this,” Alejandra Chirinos told Ricardo Rodriguez, her marketing VP, and Miguel Martinez, her head of sales. ” Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers.
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Harvard Business
MAY 5, 2016
Even my hometown can’t get our products right , Cameron thought as he chased Graham over to the playground. Editor’s Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. “Higher!” ” Graham shouted.
Tsavo Neal
OCTOBER 2, 2020
The most effective networking strategy I’ve found has nothing to do with conferences, cocktail hours, cold emails, or any of the common ideas you hear. Case studies and thought-leadership are the perfect way to show them that you’re the one who can help them achieved that desired future. 1) Do interesting things.
Consulting Success
JULY 24, 2017
His career path took him from software company technical writing and journalism to a marketing executive in a software company before becoming an independent copywriter who specializes in white papers and case studies. Case studies and numbered lists are two of the powerful tools that white papers must contain.
Management Consulted
OCTOBER 2, 2016
Founded in 1989 by three former consultants of the MAC Group (a boutique sales and distribution consulting firm), Cornerstone Research was established to be very different than the general management consulting firm it was birthed from; focused on unique clients, managing delicate client relationships, and offering specialized work.
Chad Barr
NOVEMBER 23, 2009
Takeaways: Productize my business to complement the concept of the accelerant curve. Manage myself out of the business, increase my virtual team, clone myself as much as possible in sales & marketing, leverage my staff to the highest level possible and hold them accountable for outcomes and results. Productize my business.
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