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What B2C retail can teach consultants about sales

The Source

As shoppers have embraced the digital revolution—a revolution which has been accelerated significantly by the pandemic—brands and retailers have come under increased pressure to deliver compelling and cohesive customer experiences across both physical and digital channels. Consumer behaviour has changed a great deal over the past few years.

Retail 59
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Recruiters You Should Meet to Staff for Success

Harmonious Workplaces

ExecuSearch Staffing Solutions offers executive search and placement services specializing in Logistics, Distribution, Supply Chain, Manufacturing, Engineering, Sales, Marketing and Retail positions with some of today’s leading companies. With more than 33 yrs.

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The Real Danger of Black Friday/Cyber Monday Madness

Women in Consulting

American retailers have traditionally relied on the holiday shopping season for a good chunk of their revenues. Macy’s One Day Sale du jour and discount coupons have made it nearly impossible to buy something at the full retail price. And in the ultimate confusion, Honda had two full weeks of Black Friday sales events…huh?

B2C 75
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The Supply Chain Economy and the Future of Good Jobs in America

Harvard Business

It represents the industries that sell to businesses and the government, as opposed to business-to-consumer (B2C) industries that sell for personal consumption. It is commonly thought that most of those service jobs are low-wage occupations at restaurants or retail stores, while the manufacturing jobs have higher wages.

B2C 28
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Doing Business in India Requires a Mobile-First Strategy

Harvard Business

It is very likely that future top retailers in many categories will be e-commerce companies, not big-box chains. Over the last six years, India has issued over 1 billion biometric Aadhaar cards (unique identity cards, similar in principle to the U.S. Amazon, Alibaba and venture capitalists have invested billions into Indian e-commerce.

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To Grow Your Business Abroad, Partner with Local Influencers

Harvard Business

While business-to-consumer (B2C) firms in industries like fashion, beauty, toys, and consumer electronics have traditionally spent the most on influencer marketing, collaborating with a variety of different influencers across multiple campaigns, B2B firms are also increasingly turning to local influencers to engage their target customers.

B2B 29
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Is Your Company Ready for the Rise of Smart Cities?

Harvard Business

The ability to use data effectively will become a source of competitive advantage, with retailers and other types of companies using this information to fine-tune their location decisions. But now the range of possibilities has gotten bigger, and B2C or even B2G2C business models are growing more common.

Company 29