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What B2C retail can teach consultants about sales

The Source

As shoppers have embraced the digital revolution—a revolution which has been accelerated significantly by the pandemic—brands and retailers have come under increased pressure to deliver compelling and cohesive customer experiences across both physical and digital channels. Consumer behaviour has changed a great deal over the past few years.

Retail 59
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Recruiters You Should Meet to Staff for Success

Harmonious Workplaces

ExecuSearch Staffing Solutions offers executive search and placement services specializing in Logistics, Distribution, Supply Chain, Manufacturing, Engineering, Sales, Marketing and Retail positions with some of today’s leading companies. Brenda helped to place me in a digital marketing position. With more than 33 yrs.

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The Real Danger of Black Friday/Cyber Monday Madness

Women in Consulting

By: Linda Popky The post-Thanksgiving shopping frenzy started early this year, with some stores actually holding Black Friday sales on Thanksgiving evening. Just to complicate things, online merchants started holding Black Friday events, and some brick and mortar stores held Cyber Monday sales. Groupon, LivingSocial, etc.

B2C 75
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To Grow Your Business Abroad, Partner with Local Influencers

Harvard Business

million RMB (nearly $500,000) in sales of a limited-edition handbag in just six minutes. After building relationships with targeted WeChat influencers, the company’s marketing team developed an affiliate sales model through which the influencers promoted their product licenses, and then both sides split the generated sales.

B2B 31
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Is Your Company Ready for the Rise of Smart Cities?

Harvard Business

The ability to use data effectively will become a source of competitive advantage, with retailers and other types of companies using this information to fine-tune their location decisions. But now the range of possibilities has gotten bigger, and B2C or even B2G2C business models are growing more common.

Company 30
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Doing Business in India Requires a Mobile-First Strategy

Harvard Business

It is very likely that future top retailers in many categories will be e-commerce companies, not big-box chains. Recently, a Fortune 100 consumer product giant shifted its sales promotion strategy in India from coupons in newspapers to offers on mobile devices.