Tom Spencer
SEPTEMBER 5, 2020
One of the simplest distinctions in sales is that between B2C, which stands for business-to-customer, and B2B, which stands for business-to-business. Simply put, a B2C sale takes place when your business sells a product or service directly to an end consumer. How B2C and B2B sales strategies differ. Potential leads.
Tom Spencer
NOVEMBER 19, 2021
Business development consulting is about helping businesses grow sales and profits in order to achieve their strategic objectives. Business development consultants enable companies to reach their full potential and rescue companies that are struggling to survive. We don’t understand the value and we’re too busy to think about it.
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Consulting Matters
AUGUST 12, 2020
I also want to talk about the difference between B2C offers and B2B offers. A B2C business is when the actual buyer is an individual, and you need to think about your offers differently. Consulting vs. Coaching Offers (6:13): B2C businesses, so for those of you who are coaches, this is going to be more where your world is.
Prudent Pedal
APRIL 23, 2019
For the past 20 years, the B2C marketing profession has been moving in the direction of professional services. Professional services partners, marketers, and business developers use the “trusted advisor” term the same way my 16-year-old daughter uses the word “like.” Sales and Marketing are about building trusting relationships.
Tom Spencer
MAY 22, 2016
The need for clarity, however, has not prevented consultants from developing an industry jargon all of their own, which can sometimes be pretty incomprehensible to industry outsiders. AOB: Stands for “any other business” and might be used in a meeting agenda to block out time for miscellaneous discussion. Right size: Downsize.
Tom Spencer
FEBRUARY 1, 2015
The irony, though, is that consultants have gone on to develop an industry jargon which is often completely incomprehensible to industry outsiders. AOB: Stands for “any other business” and might be used in a meeting agenda to block out time for miscellaneous discussion. “At For example, “I have a hard stop at 3 o’clock”.
1 to 1
AUGUST 30, 2021
In-person meetings have nearly disappeared, replaced by Zoom meetings, webinars, virtual trade shows, online wine tastings, and cooking demonstrations. While that adage still holds true, cultivating and developing strong sales relationships now begin with digital. Where you go from there is up to you.
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