Harvard Business

APRIL 26, 2016

For decades, Sales and Academia remained worlds apart and the business world did fine. But Sales is changing, Academia is out of touch, and this is bad for business and the academy. Compared to professions like engineering or business disciplines like Finance or Operations, the concept of a dedicated salesperson is relatively recent.

Sales 28

Sales Education Training Training 28

Women in Consulting

SEPTEMBER 7, 2017

Either way, my clients are wise enough to realize that they’re operating under a handicap – likely losing both mindshare and market share — if this role is vacant. It’s a solid approach that has become a cornerstone of B2B technology marketing and messaging strategy because it works. Anything less is going to produce less.

Marketing 70

Marketing Engineering B2B Guidelines 70

Harvard Business

MARCH 22, 2017

Brocade, a data and network solutions provider, created a “customer first” program by identifying their top 200 customers, who account for 80% of their sales. Brocade’s Net Promoter Score went from 50 (already a best in class score) to 62 (one of the highest B2B scores on record) within 18 months. The results?

Marketing 48

Marketing Agile Fashion Sales 48

Harvard Business

MAY 4, 2016

He noted his accomplishments in several areas: strategy development and execution, branding and marketing, sales, partnerships, and IP. At Axion, I created—from scratch—the commercial infrastructure and sales strategies that led to a 23X growth in customers and a greater than 90% YOY retention rate. 75M to more than $14.5M

Resumes 28

Resumes Interviews Cover Letters Recruiting 28

Management Consulted

OCTOBER 3, 2012

While I was working with them, the focus of my PhD gradually shifted toward how economic integration and various factors (domestic, international, political, economic) have impacted Japanese companies’ corporate strategy and operations over the past couple of decades. That’s how I become interested in consulting.”

Consulting 204

Consulting Case Interview Interviews Engineering 204

LSA Global

APRIL 16, 2021

A Sales Leader’s Dilemma – Top Ways to Grow Revenue There are only so many actions available to a sales leader to profitably grow revenue. The art is identifying, agreeing to, and committing to top ways to grow revenue for you and your sales team. Which sales growth lever should you pull?

Sales 36

Sales B2B Training Training 36

Harvard Business

DECEMBER 4, 2017

It’s common for leaders of sales teams to focus almost exclusively on short-term tactics and current operations while failing to think and act in a way that supports the longer-term needs of their businesses — and it’s hard to fault them. Splunk , a San Francisco-based B2B software firm, is a case in point.

Sales 28

Sales Case Interview Recruiting Recruitment 28

Harvard Business

DECEMBER 4, 2017

It’s common for leaders of sales teams to focus almost exclusively on short-term tactics and current operations while failing to think and act in a way that supports the longer-term needs of their businesses — and it’s hard to fault them. Splunk , a San Francisco-based B2B software firm, is a case in point.

Sales 28

Sales Case Interview Recruiting Recruitment 28

Harvard Business

DECEMBER 13, 2017

PMs must understand customers’ emotions and concerns about their product as much as they understand the concerns of the sales team on how to sell that product, or the support team on how to support it, or the engineering on how to build it. So, what should you consider if you’re thinking of pursuing a PM role? Company Fit.

Productivity 28

Productivity Management Engineering Case Interview 28

Tsavo Neal

JANUARY 25, 2018

Now, B2B decision makers are actively looking for consultants online, and your digital presence can be a huge part of how you generate new conversations with buyers. As a consultant, there is no better position to be in for sales conversations than that of the trusted advisor — a position that publishing your white paper helps you take.

Consulting 68

Consulting Advertising Case Interview Conference 68

Harvard Business

APRIL 20, 2017

In doing research on multinational operations in the Middle East and Africa, we’ve learned that companies are well aware of how President Trump’s foreign and trade policies could affect their businesses there. more competitive prices, more localized products) and improve their risk management and operational efficiency.

Government 31

Government Efficiency Policies Operations 31