LSA Global

APRIL 10, 2020

We define B2B social selling as the ongoing process of leveraging digital channels to find, engage, and connect with ideal target clients. High performing B2B social sellers build relationships on digital platforms and turn online connections into offline sales conversations and long-term customer relationships. 80% more productive.

Sales 36

Sales B2B Metrics Case Study 36

Harvard Business

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Marketing 49

Marketing Agile Fashion Sales 49

Harvard Business

FEBRUARY 5, 2018

Several words always come up in practically every discussion, no matter if the company is a large enterprise or a small business, B2B or a B2C, product or service, new or established. Things like organization design, training, improved processes, and new shared metrics and performance standards are.).

Ethics 52

Ethics B2C B2B Company 52

Harvard Business

DECEMBER 15, 2017

Already a large domestic market, Frontier Strategy Group’s estimates suggest the country will average growth rates between 7.4% However, India remains a difficult market for multinational firms to enter. India is a large, fragmented, and heterogeneous market. over the next three years. Cultural variations are important.

Strategy 28

Strategy Strategy Strategy& Operations 28

Harvard Business

DECEMBER 13, 2017

There are core competencies that every PM must have – many of which can start in the classroom – but most are developed with experience and good role models and mentoring. Performing market assessments. Defining and tracking success metrics. So, what should you consider if you’re thinking of pursuing a PM role?

Productivity 28

Productivity Management Engineering Case Interview 28

LSA Global

APRIL 16, 2021

Some sales strategies call for maximizing gross margin, others seek to capture new market share, while others may focus on growing and protecting current accounts. For many reasons, it can be difficult for sales teams to market and sell differently enough to get current customers to buy new offerings that have a different value proposition.

Sales 36

Sales B2B Training Training 36

Harvard Business

AUGUST 10, 2018

ADP, a leading provider of payroll capabilities, allows customers to use its DataCloud tool to compare themselves to other firms not only how much employees are paid, but also metrics like their average job tenure, attrition rates, how much they invest in retirement accounts, and at what age they retire.

Benchmarking 28

Benchmarking Software B2B Comparison 28

Harvard Business

MAY 24, 2017

Finding, developing, and retaining this talent is hard — so much so that the business press refers to a “war” for talent. For financial capital, the business world has developed concepts such as the opportunity cost of capital, which is reflected in a company’s weighted average cost of capital.

Management 53

Management Company Balance Sheet Talent 53

Tsavo Neal

JANUARY 25, 2018

Now, B2B decision makers are actively looking for consultants online, and your digital presence can be a huge part of how you generate new conversations with buyers. All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline.

Consulting 68

Consulting Advertising Case Interview Conference 68