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How Consumer Brands Can Connect with Customers in a Changing Retail Landscape

Harvard Business

Was the e-commerce giant engaged in a long game to alter the relationships between consumer goods makers and their brick-and-mortar retail partners? On the other side are persistent worries about conflict — not just with traditional distribution channels but also with retailers carrying the brand. But what about Rebecca Minkoff?

Retail 28
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Companies Are Working with Consumers to Reduce Waste

Harvard Business

Some retailers and manufacturers—in the apparel, footwear, and electronics industries—have launched programs to make their customers interested in preserving their products and preventing things that still have value from going to the landfill. They’re used to fuel cement kilns.

Company 28
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Producer Prices Decline More Than Expected, Services Disappoint; Oil Approaches $29

MishTalk

(Trade indexes measure changes in margins received by wholesalers and retailers.) The indexes for machinery, equipment, parts, and supplies wholesaling; physician care; food retailing; and hospital inpatient care also moved higher. In contrast, margins for apparel, jewelry, footwear, and accessories retailing fell 3.4

Retail 28
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An Emotional Connection Matters More than Customer Satisfaction

Harvard Business

In our work with a major apparel retailer we found that among customers’ key emotional motivators were their desire to feel a sense of belonging, be thrilled by the shopping experience, and have a sense of freedom and independence. Of course, it’s necessary to provide customers with what they say is important.

Retail 37
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How to Make Money Podcasting: 8 Strategies For 2023

Buzzsprout

Watch the full video to learn how Francesca became a 6-figure podcaster! Watch the full video of how 11 years of podcasting led to Badr's success. They specialize in creating custom apparel for fundraising campaigns. It has a wide distribution network to various online retailers and bookstores.

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The Rise of WhatsApp in Brazil Is About More than Just Messaging

Harvard Business

In my research, I have come across local gym owners using WhatsApp to answer clients’ questions and schedule gym visits and retailers messaging regular customers to let them know about new arrivals. Small businesses in Brazil have learned to use the platform to engage and interact with customers.

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Putting Customers at the Heart of Your Brand to Create Passionate Fans: What Microsoft Learned About Customer Engagement in the Sports Industry - SPONSOR CONTENT FROM Microsoft

Harvard Business

It can deliver both new and historical video content, including past club matches, and the team allows fans to search for specific games using various criteria. The lessons from the fans of Real Madrid, FOX Sports, and NASCAR are relevant across many industries, including consumer packaged goods, retail, and automotive.

Sports 28