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Take Steps Now to Protect Your Independent Status!

Successful Independent Consulting

Related video, “ Friends Don’t Let Friends W-2 ”*) Although this court decision directly affects only California companies, other states are likely to follow suit and use this ruling as a reference. Otherwise, it’s very likely that companies will demand that you do the work as a W-2 employee hired through a staffing agency.

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California Supreme Court Ruling Impacts Independent Consulting and Subcontracting – Keep It Legal!

Women in Consulting

Related 2-minute video, “ Friends Don’t Let Friends W-2 ” TM ). More than ever, it’s critical that self-employed consultants and their subcontractors take steps to maximum their chances to pass what is likely to become a stricter vendor compliance process. How It Used To Be.

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[Reader Question] Start as a generalist or niche down?

Kai Davis

Like ‘Veterinary Clinics’ or ‘Accountants’ or ‘Direct To Consumer Apparel Stores on Shopify.’. search on Google for service providers serving that niche and helping with that problem, search on YouTube for videos of conference talks for that niche about that problem). When I’m evaluating a niche, I approach it with a few questions.

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[Reader Question] Start as a generalist or niche down?

Kai Davis

Like ‘Veterinary Clinics’ or ‘Accountants’ or ‘Direct To Consumer Apparel Stores on Shopify.’ search on Google for service providers serving that niche and helping with that problem, search on YouTube for videos of conference talks for that niche about that problem).

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How Consumer Brands Can Connect with Customers in a Changing Retail Landscape

Harvard Business

The accessories and apparel designer uses in-store radio-frequency identification to send clothing items to dressing rooms, helps customers choose different styles and sizes, and shows stock availability in stores and online. But brick-and-mortar retail doors are closing, especially for apparel, as shoppers take their business online.

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Companies Are Working with Consumers to Reduce Waste

Harvard Business

Some retailers and manufacturers—in the apparel, footwear, and electronics industries—have launched programs to make their customers interested in preserving their products and preventing things that still have value from going to the landfill. Instead of discarding their old worn-out denim, customers bring them in to be renewed.

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An Emotional Connection Matters More than Customer Satisfaction

Harvard Business

In our work with a major apparel retailer we found that among customers’ key emotional motivators were their desire to feel a sense of belonging, be thrilled by the shopping experience, and have a sense of freedom and independence. Of course, it’s necessary to provide customers with what they say is important.

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