article thumbnail

[Reader Question] Start as a generalist or niche down?

Kai Davis

The more specific you can make your niche or market, the better. The more money you’ll make, the easier your marketing will be, etc. Like ‘Veterinary Clinics’ or ‘Accountants’ or ‘Direct To Consumer Apparel Stores on Shopify.’. This helps you go from from ‘all possible markets/niches’ to ‘a small set of possibilities’).

Apparel 40
article thumbnail

[Reader Question] Start as a generalist or niche down?

Kai Davis

.” The more specific you can make your niche or market, the better. The more money you’ll make, the easier your marketing will be, etc. Like ‘Veterinary Clinics’ or ‘Accountants’ or ‘Direct To Consumer Apparel Stores on Shopify.’ Where do you spend your time?

Apparel 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Consumer Brands Can Connect with Customers in a Changing Retail Landscape

Harvard Business

A D2C initiative can involve one platform or many, depending on things like image, objectives, target audience, and what’s feasible in a given market. At Procter & Gamble, for instance, technology says it’s time to remind parents about Pampers, while analytics says that direct marketing is the best way to do it.

Retail 28
article thumbnail

An Emotional Connection Matters More than Customer Satisfaction

Harvard Business

Measuring Marketing Insights. In our work with a major apparel retailer we found that among customers’ key emotional motivators were their desire to feel a sense of belonging, be thrilled by the shopping experience, and have a sense of freedom and independence. Insight Center. Sponsored by Google Analytics 360 Suite.

Retail 50
article thumbnail

The Rise of WhatsApp in Brazil Is About More than Just Messaging

Harvard Business

So when the messaging service WhatsApp entered the market, in 2009 , allowing users to send messages to anyone for free and regardless of their mobile carrier, people gravitated toward the platform. WhatsApp was originally marketed as an app with one purpose: messaging. Customer service.

article thumbnail

Producer Prices Decline More Than Expected, Services Disappoint; Oil Approaches $29

MishTalk

In contrast, margins for apparel, jewelry, footwear, and accessories retailing fell 3.4 The indexes for loan services (partial); TV, video, and photographic equipment and supplies retailing; and airline passenger services also fell. Prices for services related to securities brokerage and dealing jumped 30.3

Retail 28
article thumbnail

An Agenda for the Future of Global Business

Harvard Business

In emerging markets, billions of people have moved out of extreme poverty. While the last wave of globalization centered on accessing foreign markets and creating low-cost global supply chains, the next wave could follow a very different pattern. “Strategies for Two-Sided Markets” 3. These are the seven areas: 1.