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[Reader Question] Start as a generalist or niche down?

Kai Davis

The more specific you can make your niche or market, the better. The more money you’ll make, the easier your marketing will be, etc. Like ‘Veterinary Clinics’ or ‘Accountants’ or ‘Direct To Consumer Apparel Stores on Shopify.’. This helps you go from from ‘all possible markets/niches’ to ‘a small set of possibilities’).

Apparel 40
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[Reader Question] Start as a generalist or niche down?

Kai Davis

.” The more specific you can make your niche or market, the better. The more money you’ll make, the easier your marketing will be, etc. Like ‘Veterinary Clinics’ or ‘Accountants’ or ‘Direct To Consumer Apparel Stores on Shopify.’ Where do you spend your time?

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How Consumer Brands Can Connect with Customers in a Changing Retail Landscape

Harvard Business

A D2C initiative can involve one platform or many, depending on things like image, objectives, target audience, and what’s feasible in a given market. At Procter & Gamble, for instance, technology says it’s time to remind parents about Pampers, while analytics says that direct marketing is the best way to do it.

Retail 28
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An Emotional Connection Matters More than Customer Satisfaction

Harvard Business

Measuring Marketing Insights. By applying sophisticated big data analytical techniques, we have developed a method for optimizing the customer experience investments that directly drive increased emotional connection and, thereby, greater customer value and financial returns. Insight Center. Sponsored by Google Analytics 360 Suite.

Retail 43
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An Agenda for the Future of Global Business

Harvard Business

In emerging markets, billions of people have moved out of extreme poverty. In the developed world, we enjoy better medicines, connectivity, and mobility than most of us could have imagined even 20 years ago. “Strategies for Two-Sided Markets” 3. These are the seven areas: 1. Shape the next wave of globalization.

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How to Make Money Podcasting: 8 Strategies For 2023

Buzzsprout

Affiliate Marketing Two years ago, I decided to try affiliate marketing and I’m still receiving money from these deals every month. Affiliate marketing is a great way to create passive income! 5 Tips for Affiliate Marketing Authentic Product Reviews: Provide genuine product reviews during your podcast episodes.

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Putting Customers at the Heart of Your Brand to Create Passionate Fans: What Microsoft Learned About Customer Engagement in the Sports Industry - SPONSOR CONTENT FROM Microsoft

Harvard Business

In the age before the digital revolution, marketers used to tell customers about a product and then work through a traditional step-by-step purchase funnel. It can deliver both new and historical video content, including past club matches, and the team allows fans to search for specific games using various criteria.

Sports 28