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The Rise of WhatsApp in Brazil Is About More than Just Messaging

Harvard Business

So when the messaging service WhatsApp entered the market, in 2009 , allowing users to send messages to anyone for free and regardless of their mobile carrier, people gravitated toward the platform. WhatsApp was originally marketed as an app with one purpose: messaging. Customer service.

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An Agenda for the Future of Global Business

Harvard Business

In emerging markets, billions of people have moved out of extreme poverty. While the last wave of globalization centered on accessing foreign markets and creating low-cost global supply chains, the next wave could follow a very different pattern. “Strategies for Two-Sided Markets” 3. These are the seven areas: 1.

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Putting Customers at the Heart of Your Brand to Create Passionate Fans: What Microsoft Learned About Customer Engagement in the Sports Industry - SPONSOR CONTENT FROM Microsoft

Harvard Business

In the age before the digital revolution, marketers used to tell customers about a product and then work through a traditional step-by-step purchase funnel. It can deliver both new and historical video content, including past club matches, and the team allows fans to search for specific games using various criteria.

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