Harvard Business
MARCH 21, 2018
That’s because the “loyalty era” of marketing, as we’ve known it, is waning. market alone, companies are losing $1 trillion in annual revenues to their competitors because they are not consistently relevant enough. In fact, consumer research we’ve worked on at Accenture shows that in the U.S.
Kates Kesler
APRIL 17, 2016
A well-designed organization structure brings management attention to the nodes where value and capabilities are created—the intersection of customers, brands, products, emerging markets, functional expertise, and other strategic choices. Often, rewarded complexity is a result of making things simpler or more compelling for customers.
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Kates Kesler
JUNE 11, 2014
We recently completed a study for the CEO of a very well known, global sports-apparel brand company. The pressure on large companies in today’s equity markets is enormous, with expectations they will continue to produce outsized returns as PE ratios climb daily. Country and Market Units (P&L, and some infrastructure).
Management Consulted
OCTOBER 16, 2016
Marketing & Sales. Round three is a 45 minute PowerPoint presentation including a SWOT analysis and other metrics for a company of your choosing. Digital Services. Industries. Financial Services. Pharmaceutical and Biotech. Research & Development. Manufacturing. Aerospace and Automotive. Industrial Equipment. Technology.
Harvard Business
DECEMBER 7, 2017
All investment practices will consider environmental, social, and governance (ESG) metrics because some of those metrics are financially material, meaning decision-useful pieces of information. In both cases, social and environmental metrics matter for the business’s financial success.
Harvard Business
AUGUST 29, 2016
Measuring Marketing Insights. Companies deploying emotional-connection-based strategies and metrics to design, prioritize, and measure the customer experience find that increasing customers’ emotional connection drives significant improvements in financial outcomes. Insight Center. Sponsored by Google Analytics 360 Suite.
Kates Kesler
DECEMBER 16, 2013
This is especially true in developing markets where competitors can move very quickly with few of the obstacles that big companies face. Business leaders have long been intrigued with the idea of reducing hierarchy, putting greater emphasis on networks, and empowering decisions closer to the market. A new definition of ‘center-led’.
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