Remove Apparel Remove Case Interview Remove Marketing Remove Metrics
article thumbnail

When a Simple Rule of Thumb Beats a Fancy Algorithm

Harvard Business

So, a decade ago, marketing professor Florian von Wangenheim ( now at the ETH Zurich technical university in Switzerland) and his then-student Markus Wübben ( now an executive at a tech incubator in Berlin) set out, in Wangenheim’s words, to “convince companies to use these models.” What they found surprised them.

Retail 28
article thumbnail

BTS Group Interviews and Culture

Management Consulted

BTS GROUP INTERVIEWS AND CULTURE. Marketing & Sales. BTS GROUP INTERVIEWS. There is quite a bit of variety in the interview process for a consulting position at BTS; the process can take anywhere from two days to over three months. Round two is with a Manager, and is a standard case interview.

Groups 100