Remove Apparel Remove Development Remove Marketing Remove Metrics
article thumbnail

Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business

That’s because the “loyalty era” of marketing, as we’ve known it, is waning. market alone, companies are losing $1 trillion in annual revenues to their competitors because they are not consistently relevant enough. In fact, consumer research we’ve worked on at Accenture shows that in the U.S.

article thumbnail

Maximizing Agility and Leverage in the Global Organization

Kates Kesler

This is especially true in developing markets where competitors can move very quickly with few of the obstacles that big companies face. Business leaders have long been intrigued with the idea of reducing hierarchy, putting greater emphasis on networks, and empowering decisions closer to the market.

Agile 50
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Can Index Funds Be a Force for Sustainable Capitalism?

Harvard Business

All investment practices will consider environmental, social, and governance (ESG) metrics because some of those metrics are financially material, meaning decision-useful pieces of information. In both cases, social and environmental metrics matter for the business’s financial success.

article thumbnail

An Emotional Connection Matters More than Customer Satisfaction

Harvard Business

Measuring Marketing Insights. Companies deploying emotional-connection-based strategies and metrics to design, prioritize, and measure the customer experience find that increasing customers’ emotional connection drives significant improvements in financial outcomes. Insight Center. Sponsored by Google Analytics 360 Suite.

Retail 43
article thumbnail

When a Simple Rule of Thumb Beats a Fancy Algorithm

Harvard Business

Starting in the late 1980s , academic researchers began to develop sophisticated predictive techniques to answer that question. Gerd Gigerenzer , director at the Max Planck Institute for Human Development in Berlin, has been making the case for decades that heuristics often outperform statistical models. What they found surprised them.

Retail 28
article thumbnail

Is Your Company Actually Set Up to Support Your Strategy?

Harvard Business

That means choosing the right dashboards, defining which metrics matter most and mapping out how long-range planning, resource allocation, and budgeting will work. One CEO we know worried that some principles developed by his senior team were too generic to help them evaluate different operating model options. ” he asked.

article thumbnail

A Refresher on Discovery-Driven Planning

Harvard Business

So you look at past projects, gather and analyze relevant market data, make predictions about how much revenue you’ll be able to generate, decide what resources you’ll need, and set milestones to reach your targets. It’s a technique that any manager can use when developing and launching a new venture. Not so fast.