Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance
Harvard Business
MARCH 21, 2018
Instead of thinking of itself merely as a sports apparel manufacturer, the company has purposefully developed a “connected fitness” ecosystem. In 2015, in fact, it spent more than $500 million to acquire two popular fitness-metrics services in a bid to become the world’s largest tracker of fitness information.
Let's personalize your content