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Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business

Instead of thinking of itself merely as a sports apparel manufacturer, the company has purposefully developed a “connected fitness” ecosystem. In 2015, in fact, it spent more than $500 million to acquire two popular fitness-metrics services in a bid to become the world’s largest tracker of fitness information.

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Companies Are Working with Consumers to Reduce Waste

Harvard Business

Some retailers and manufacturers—in the apparel, footwear, and electronics industries—have launched programs to make their customers interested in preserving their products and preventing things that still have value from going to the landfill. Enormous opportunities also lie with e-waste.

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Is Your Company Actually Set Up to Support Your Strategy?

Harvard Business

That means choosing the right dashboards, defining which metrics matter most and mapping out how long-range planning, resource allocation, and budgeting will work. And since people ultimately make all the difference, your operating model should define how you manage the assignments and career paths for your difference-making talent.

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An Emotional Connection Matters More than Customer Satisfaction

Harvard Business

Companies deploying emotional-connection-based strategies and metrics to design, prioritize, and measure the customer experience find that increasing customers’ emotional connection drives significant improvements in financial outcomes.

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Can Index Funds Be a Force for Sustainable Capitalism?

Harvard Business

All investment practices will consider environmental, social, and governance (ESG) metrics because some of those metrics are financially material, meaning decision-useful pieces of information. In both cases, social and environmental metrics matter for the business’s financial success.

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How One Clothing Company Blends AI and Human Expertise

Harvard Business

The company offers a subscription clothing and styling service that delivers apparel to its customers’ doors. In this distributed workforce, stylists are measured by a variety of metrics, including the amount of money a client spends, client satisfaction, and the number of items a client keeps per delivery.

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When a Simple Rule of Thumb Beats a Fancy Algorithm

Harvard Business

What they found surprised them. As they reported in a paper published in 2008 , rule-of-thumb methods were generally as good or even slightly better at predicting individual customer behavior than sophisticated models. Ergo: heuristics win. There are other areas where the heuristic advantage might be even greater.

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