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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

Determining appropriate product pricing (e.g. Prioritizing new product development efforts. Choosing specific product features. This form of segmentation is widely used since specific products often cater to individual needs relating to at least one demographic element. brick-and-mortar vs online). Last words.

Apparel 103
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Customer intent is a treasure trove of actionable data hiding in plain sight

1 to 1

Detecting and understanding customer intent can give brands clarity into what a customer is trying to do beyond what they are saying or clicking on, whether it’s an upsell opportunity, a chance to deepen the customer relationship, increase customer retention, enhance a product or service, or something else.

Data 29
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Job Hub: TOMS Jobs and Culture

Management Consulted

Today we highlight tremendous business analyst and post-consulting leadership jobs at TOMS. Whether someone is out shopping for apparel or looking to better our world, TOMS gives an opportunity for both. Founded by Blake Mycoskie in 2006, TOMS is the profitable product of a philanthropic vision. Starbucks Jobs and Culture.

Culture 100
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Maximizing Agility and Leverage in the Global Organization

Kates Kesler

Very large multi-national product companies need to find creative ways to enjoy the benefits of scale while remaining agile. In foods, beverages, health, beauty, and apparel local variations really do matter. Global brands (and aspiring global brands) often represent only a portion of the company’s growth potential.

Agile 50
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Case Study: When Two Leaders on the Senior Team Hate Each Other

Harvard Business

Lance Best, the CEO of Barker Sports Apparel, was meeting with Nina Kelk, the company’s general counsel, who also oversaw human resources. After all, sales and finance were often at odds in organizations, and the conflict hadn’t had a big impact on Barker’s revenues. He needed to fix this. Nina laughed.

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The Benefits of Hiring Your Best Customers

Harvard Business

Good leadership certainly helps, but more often than not, the organization will revert to business as usual. And this is not just the superconsumers outside your organization who are passionate about your products and services. And they’re sure to have great ideas about how to improve your products and business.

Energy 28
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Organizational Fitness for Growth: Five Insights for CEOs

Kates Kesler

We recently completed a study for the CEO of a very well known, global sports-apparel brand company. Our sports-apparel CEO had the right idea in challenging his team to think about the organization and ask: are we fit for growth, given our strategies going forward? Learning from Big Companies.

Apparel 82