Remove Airlines Remove Marketing Remove Metrics Remove Operations
article thumbnail

Don’t Be Tyrannized by Old Metrics

Harvard Business

While effective metrics are essential for focusing attention and achieving results, they can also overpower better sense. Most industries cower to a few central metrics, the yardsticks that define the winners and losers. Metrics tried and proven over years become a guide to what’s important, driving resource allocation.

Metrics 28
article thumbnail

Show report: CX and EX inextricably linked, with empathy as the glue

1 to 1

Delta Airlines CEO Ed Bastian’s announcement that in-flight wi-fi would be free for loyalty members went over with flying colors, drawing hoots and rousing applause. airline in 2022 by the Wall Street Journal , which scores airlines on seven operations and customer metrics. “We 1 issue is wage inflation.

Report 26
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Benefits of Hiring Your Best Customers

Harvard Business

The key is to look beyond just the obvious places like marketing. The airline industry has experienced great volatility from deregulation, takeovers through mergers and acquisitions, and, as always, unpredictable forces of nature. “The learning curve in any industry is steep, but it is particularly so in the airline industry. .

Energy 28
article thumbnail

You Don’t Have to Be a Software Company to Think Like One

Harvard Business

Key performance metrics, such as “intent to return,” driven by expensive tickets and long lines, were worsening. Disney has reinvented the customer experience by translating what it exclusively knows about park operations into software, substantively enhancing its customer value proposition.

article thumbnail

What Retail Can Teach Health Care About Digital Strategy

Harvard Business

Like banks, airlines, and retailers, health care providers will need to offer an easy, digital front-end experience to their customers. These are all very different strategic needs requiring different implementation approaches and performance metrics. One is provider licensing, a critical limiter of regional and national market share.

Retail 28
article thumbnail

64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Jon Jantsch, Duct Tape Marketing. ? ?. Partnership Marketing. Outbound Phone Marketing. Email Marketing. Partnership Marketing.

article thumbnail

Competing in the Huge Digital Economies of China and India

Harvard Business

While it’s tempting to group China and India together as a block of emerging digital markets, they offer several important distinctions, especially for international entities and countries looking to invest. It is also the world’s largest market for e-commerce.