Case Study: Can This Japanese Snack Food Company Break into the U.S. Market?
Harvard Business
APRIL 25, 2018
Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. Riku and Rebecca had secured a coveted face-to-face meeting with him at the grocery chain’s headquarters. million order with us. Think of the cost savings.
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