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2023: Are Discounts Still For Dummies?

Wakeman Consulting Group: Dave's Blog

In 2015, I wrote a blog post on LinkedIn with the witty name: “Let’s Put This Bluntly: Discounts are For Dummies!” At the start of 2023, I saw articles pop up about Tesla’s rush to discount their cars to “drive demand” and I decided it was time to revisit the OG blog post to answer the question: “Are Discounts Still For Dummies?!”

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Podcast Conferences: The Best Ones To Attend in 2023

Buzzsprout

Here are the best podcasting conferences in 2023 to empower you in your podcasting journey! IndyPod Summit 2023 February 2 | 10 a.m. Africa Podcast Day 2023 February 12 | Nairobi, Nairobi, Kenya + virtual | $75 or $300 Africa Podcast Day is the continent's biggest podcast festival. You can register now to save your spot!

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Influencer Marketing Explained With Examples

Business Consulting Agency

Influencer marketing leverages the reach and credibility of individuals with substantial social media followings to promote products and services. Product Reviews In this form, influencers provide honest reviews of products they have tried, which can be in the form of blog posts, YouTube videos, or social media updates.

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Book Birthday: Successful Independent Consulting: Focus on Relationships That Matter

Johanna Rothman

A decade or so later, I'd published several best-selling books, was already writing my blogs, and often spoke at conferences. January 2023 Have you ever noticed that the fewer people you have on a project, the more crazy things happen? My editor was not available until after New Year's in 2023. Then I had more delays.

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Importance of Website Marketing

Business Consulting Agency

Statistics: According to a study by HubSpot, businesses with a regularly updated blog witness a 97% increase in inbound links. Statistics: According to Nielsen, 59% of consumers prefer to buy products from familiar brands. Statistics: E-commerce sales worldwide are projected to reach $6.54

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How Will Theatre (Everyone) Deal with New Realities?!

Wakeman Consulting Group: Dave's Blog

Next week, 1 June 2023, I’m doing a FREE webinar with AudienceView about brand management for ticket-selling organizations. The ‘Field of Schemes’ blog does the best job of covering this kind of stuff. Updated sales efforts that include better practices on opportunity creation, customer management, and selling based on value.

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Book Birthday: Successful Independent Consulting: Relationships That Focus on Mutual Benefit

Johanna Rothman

A decade or so later, I'd published several best-selling books, was already writing my blogs, and often spoke at conferences. January 2023 Have you ever noticed that the fewer people you have on a project, the more crazy things happen? My editor was not available until after New Year's in 2023. Then I had more delays.