Remove 2020 Remove Article Remove Case Studies Remove Marketing
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Friday Fusion: December 4, 2020

Tsavo Neal

Treat your LinkedIn profile like marketing material — not a resume. Instead, write your LinkedIn profile like marketing material. Posting your resume is marketing Interviewing is sales Salary negotiation is pricing Your employer is your customer. The Detailed Case Study. You’re not looking for a job.

Resumes 78
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Friday Fusion: October 2nd, 2020

Tsavo Neal

Case studies and thought-leadership are the perfect way to show them that you’re the one who can help them achieved that desired future. For a freelance consultant, these two pieces of marketing collateral are far more effective than a resume. Case studies tell stories of how you’ve helped businesses like theirs.

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Case Study: Follow Dubious Orders or Speak Up?

Harvard Business

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. In an industry expected to generate $170 billion in revenue by 2020, she knew she’d have many opportunities. Moon with contact lists and sample inquiries attached.

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Friday Fusion: May 15, 2020

Tsavo Neal

Every week, I write about web design, copywriting, and digital marketing for independent consultants and small firms. Good content marketing and copywriting can sell your products and services for you. You can run a profitable business by letting your articles, emails, podcasts, and videos do all the selling for you. Want proof?

B2B 15
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What follows after the Eureka Moment: Consulting for Innovation Start-ups

Tom Spencer

The following article will demonstrate the pitfalls of turning an innovation into a market reality with a case study from the plastics industry. Turning Innovation into a Market Reality. Only a meagre 8.7% of plastics are recycled in the US , with the rest ending up in landfill or an incinerator.

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Friday Fusion: October 9th, 2020

Tsavo Neal

Marketing Gravity: 2 Steps: Create thought-leadership, intellectual property, case studies, articles, videos, courses, etc — that provide values to your potential clients. Freelance sites are one of many marketing channels. Like any other marketing channel, there are pros and cons to using them.

B2B 15
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Friday Fusion: May 22, 2020

Tsavo Neal

Every week, I write about web design, copywriting, and digital marketing for independent consultants and small firms. What do you find is the biggest challenge to launching inbound marketing efforts, including a new website? The biggest challenge to launching inbound marketing efforts? Inbound marketing is not quick.