article thumbnail

5 Effective Content Marketing Tips for Consultants

Consulting Matters

Of all of my articles and videos, the ones that consistently perform the best are the ones when I offer lists (7 Steps to.) YouTube is the second largest search engine after Google so videos can play a key role in attracting your future clients. it's one thing to have a repository of intellectual property (IP).

Marketing 202
article thumbnail

Content Success Framework

Chad Barr

What’s the framework of an effective and powerful piece of content, such as a podcast, a video or even an article? Second, is your content : Which is your digital empire creation(r) or your intellectual property and the way you establish your expertise and claim your thought leadership.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Micro-influence: This 1 strategy can grow your practice locally, regionally, or nationally

Rod Burkert

There are many options available for us to communicate our expertise: ads, articles, blogs, books, email, public relations, podcasts, seminars, webinars, websites, and videos. Jim Hitchner lives outside of Atlantic City, New Jersey and uses webinars to convey his expertise. The webinars reach a national audience.

article thumbnail

10 Items to Evaluate Before Investing In Your New Site

Chad Barr

What about using social media, creating powerful alliances with others and developing your own video and audio channels? Placing many videos on YouTube and other video related sites will enable people to find you easily while strengthening your thought leadership in the process. What is your marketing plan?

article thumbnail

Are we Sisyphus? Let’s break out of the rut.

Rod Burkert

The medium is not as simple because different people prefer to get their messages different ways – text, video, or voice. The most successful and wealthy entrepreneurs in the world are the ones who create and sell intellectual capital. ~ Our message is simple: how we deliver value to the people we serve. On to this week.

article thumbnail

What’s Your Purpose and Your Passion?

Chad Barr

They have their content presented and available in a variety of formats such as: articles, position papers, checklists, surveys, process visuals, audio and video options. They have products available such as: eBooks, booklets, books, CDs, audio books, teleseminars, webinars, workshops and more.

article thumbnail

Firing on all 4 pillars: How to excel at BVFLS practice development

Rod Burkert

That means speaking and writing … perhaps even doing videos or podcasts. Rather they create, package, and sell their intellectual property – things like apps books, models, newsletters, templates, toolkits, and webinars – in a 1:many environment. You never know when a buyer of your professional services will need you.