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From Consulting and Coaching to IP: How to Create, Protect, and Monetize Your Unique Body of Work with Erin Austin

Consulting Matters

Erin shares her journey from a big corporate law firm to working in the film business in LA and how her experiences led her to focus on helping business owners understand and capitalize on their intellectual property. Her special talent is helping women meet their growth goals through the creation of IP-based revenue streams.

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4 Autopsies of Big Change Management Failures

LSA Global

Yes, the “old fashioned” bookstores all struggle to compete with online book sales but Borders had additional challenges they failed to meet. For one, instead of establishing their own online sales site, they partnered with Amazon, a formidable rival. The company failed on multiple fronts. They were caught behind the times.

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Your Strategy Has to Be Flexible — But So Does Your Execution

Harvard Business

customers in order to boost sales. The offer was implemented so “successfully” that the company could meet neither the demand for vacuum cleaners, nor the cost of the flights. Believing that users would want hard copies, they added digital technology to instant cameras, instead of creating a new product not requiring film.

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Driverless technology: a soon-to-be reality?

Tom Spencer

Flash forward over 30 years, much of the tech that the film predicted has come true. Back in 1985 when Back to the Future II was first released, we all thought hoverboards and flying cars would be our future. But one thing it didn’t get right was the flying cars; instead, the closest thing we have are driverless cars.

Industry 106
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Union Group Mobilizes "Against" Pay Hike

MishTalk

Reader Richard, who works in the film industry writes. I myself work almost exclusively in the film and television these days, but I started my career in theater and benefited from the contracts negotiated by Actors Equity. an hour for acting and rehearsals. Many actors have vowed to withdraw from the union.

Groups 28
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How Many Versions of a Product Do Consumers Really Want?

Harvard Business

But, in fact, consumers’ perceptions of how many choices they prefer change depending on whether they intend to use an item for pleasure or to meet a functional need. But when seeking to meet a utilitarian need with the same product, they are less inclined to see their preferences as being greatly different from those of other people.

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The Problem with Saying “My Door Is Always Open”

Harvard Business

First, people should meet you on your territory, rather than the other way around. Sam Goldwyn, the legendary American film producer, referred to this when he famously said: “I don’t want any yes-men around me. When we meet with others, we label them, consciously or unconsciously.