Remove Enterprise Remove Management Remove Metrics Remove ROI
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Achieving Marketing Success

Business Consulting Agency

Marketing consulting services play a pivotal role in helping businesses optimize their marketing strategies, improve ROI, and drive measurable outcomes. Whether a company is a startup, small business, or large enterprise, partnering with marketing experts through consulting services can unlock opportunities for success.

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Social Media Platforms Can Be Built Around Quality, Not Scale

Harvard Business

Of course, people do use existing comms and social software to manage quality information and close relationships — the beloved chat app Slack is widely used by couples and families, for example. But Slack is generally aimed at the enterprise market and doesn’t specialize in intimate relationships.

Media 30
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Is Execution Where Good Strategies Go to Die?

Harvard Business

The fourth gap between strategy and execution is in measurement and metrics. The assumption is that financial measures like cost and revenue are sufficient metrics to measure progress. You need metrics that tell you how well your game plan is being executed — metrics that all of your players can organize around.

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Why Companies Are Creating Their Own Coworking Spaces

Harvard Business

Even the HR executives managing the space were surprised by their bonhomie. A case in point is WeWork, the provider of coworking spaces, which has grown its enterprise customer base in the last year by 370%. ” The role of community managers in fostering this culture can’t be overstated.

Company 30
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Organizational Fitness for Growth: Five Insights for CEOs

Kates Kesler

The organizational barriers to profitable growth are foreseeable and can be managed. A decade of centralizing global product and brand management in Amsterdam had largely denigrated the field-based commercial organizations around the world into order-takers, while the global business units migrated further away from customers and consumers.

Apparel 82
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How Ford Is Thinking About the Future

Harvard Business

“We are getting pull from enterprises,” Ford Mobility head Marcy Klevorn said recently on a media conference call. Establish new rules, norms, and metrics. If Ford applied those same ROI expectations to its new logistics business, it would likely kill it before it has a chance to thrive.

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How One CMO Revamped Her Role

Harvard Business

She and the CEO now agreed that she should play an upstream, strategic, enterprise-wide role. The firm had outdated segmentation frameworks and loyalty programs, weak customer contact management, and suboptimized client identity management, so she championed and launched a customer relationship management initiative to revamp them.