article thumbnail

Social Media Platforms Can Be Built Around Quality, Not Scale

Harvard Business

But Slack is generally aimed at the enterprise market and doesn’t specialize in intimate relationships. It’s proven hard to solve these problems partly because of metrics: It’s hard to identify and measure the factors that lead to high-quality information or connection.

Media 38
article thumbnail

Is Execution Where Good Strategies Go to Die?

Harvard Business

The fourth gap between strategy and execution is in measurement and metrics. The assumption is that financial measures like cost and revenue are sufficient metrics to measure progress. You need metrics that tell you how well your game plan is being executed — metrics that all of your players can organize around.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Companies Are Creating Their Own Coworking Spaces

Harvard Business

A case in point is WeWork, the provider of coworking spaces, which has grown its enterprise customer base in the last year by 370%. As one might imagine, demonstrating the ROI of this is difficult — most don’t even try. As of June 2018, corporate occupiers make up roughly one-quarter of WeWork’s members and revenues.

Company 39
article thumbnail

3 Ways to Get More Value from Automation - SPONSOR CONTENT FROM PWC’s Strategy&

Harvard Business

There’s still much to learn when it comes to digitizing business processes, and in particular using automation sprints—those smart, fast, and small efforts you use to boost productivity when a change to enterprise architecture isn’t the right step. Today’s automation changes the way IT budgets work too.

article thumbnail

An Emotional Connection Matters More than Customer Satisfaction

Harvard Business

But most companies lack a strategic objective that spans the customer journey, can be understood and operationalized across the enterprise, and, most importantly, actually increases customer value.

Retail 51
article thumbnail

How One CMO Revamped Her Role

Harvard Business

She and the CEO now agreed that she should play an upstream, strategic, enterprise-wide role. We’re working on a model for the ROI of a technology dollar, versus a marketing dollar, versus a sales dollar, so we can make trade-off decisions. That sounds great in theory, but actually changing the role would be the hard part.

article thumbnail

What Creativity in Marketing Looks Like Today

Harvard Business

Each outbound communication is measured individually for immediate ROI. The metrics also changed. However, recently they began to take a more holistic approach, focusing on lifetime value and their most profitable segment, the “fashionable spender.” Marketers of the past thought like artists, managers, and promoters.