Sat.Apr 22, 2023 - Fri.Apr 28, 2023

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How Bad Marketing Can Help Your Consulting Firm

David A Fields

Some marketing campaigns are iconic. Nike’s “Just Do It”, Apple’s “Think Different” and my Nike/Apple/David mashup, “Just Think About Chocolate” all come to mind. You don’t need iconic marketing to build awareness of your consulting firm. But doesn’t your consulting firm’s marketing need to be at least, well, passably okay? As you know, there are … Continued The post How Bad Marketing Can Help Your Consulting Firm appeared first on David A.

Marketing 362
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4 Emerging Leadership Styles and Why You Should Care

Organizational Talent Consulting

Uncertainty, inflation, and massive disruptions test espoused company values. It is a trial by fire for leaders. Unfortunately, new evidence suggests most leaders and organizations are not weathering this test well. Gallup's global workplace study found only three in ten employees are engaged. A recent survey by McKenzie revealed that less than half of the workforce experiences a positive workplace climate, and only 38% of employees believe business puts people before profits.

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The Art Of Pricing Irresistible Consulting Offers With Casey Brown: Podcast #287

Consulting Success

Unlocking your true pricing power is not just about charging more. It’s about creating irresistible consulting offers that reflect the excellence you provide, and ultimately, unlocking the full potential of your business. In this episode, Casey Brown, President and Founder of Boost Pricing, talks about the art of pricing irresistible consulting offers.

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What We Learned from Talking to 60 Different CEOs

Leadership Vision Consulting

In this episode, we discuss common pain points for CEOs and C-level leaders and what we've learned about how to navigate them. Whether you're a C-level leader or a fresh new hire, we give tools that can help everyone navigate the challenging landscape of today's work environment. The post What We Learned from Talking to 60 Different CEOs appeared first on Leadership Vision.

Tools 34
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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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How Managers Can Make Feedback a Team Habit

Harvard Business

Strategies to help people share fearlessly — and frequently.

More Trending

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Middle Management Guideline: Only Plan for as Long As Your Management Can Commit

Johanna Rothman

Sherry, a middle manager in a relatively small organization, said, “We can’t plan for an entire quarter at a time. Our managers need to change what they want more often than that. But I'd like to plan for a quarter at a time and I really don't want to ask people to multitask. What do I do?” “How long can the managers commit to their decisions?

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CBDCs: The Future of Money? Exploring the Benefits and Risks

Tom Spencer

While CBDCs are still a relatively new concept, they have gained significant attention due to their potential to transform the financial system. What are CBDCs, and how do they work? Central Bank Digital Currencies (CBDCs) are a new form of digital currency that will be issued and backed by central banks. Unlike traditional currencies, which are typically issued by the central bank in the form of physical banknotes and coins, CBDCs will only exist in a digital form that is stored and transferred

Banking 88
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Revolutionize Your Life and Business with ChatGPT

Chad Barr

Although invented by human intelligence, I see nothing artificial in artificial intelligence (AI). As the power and importance of AI and ChatGPT-4 continues to improve and grow exponentially, its transformative impact on our life and business cannot be underestimated. It helps businesses streamline their processes, improve customer experiences, and reveal hidden insights.

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A Simple Way To Price Services To Land More High-Paying Clients

Henry DeVries

Know this: When it counts, the lowest price option is a turn-off for high-paying clients. Consider a Goldilocks pricing strategy. Author Ethan Bull offers pricing food for thought.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Servant Leadership: The Unstoppable Force for Greatness

Rick Conlow

Servant Leadership is an unstoppable force for positive change that can transform toxic workplaces. Current leadership approaches fail to realize employee potential and the connection to business success. Instead, toxic workplaces and a disconnect with people reigns in corporate offices and work environments worldwide. Certainly, people go to work and business happens.

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Writing Secret 9: Keep Your Writing Clean As You Write

Johanna Rothman

Some writers suggest you write sloppy, “vomiting” the words onto the page. They think all writers need to start with “shitty first drafts.” But sloppy writing means you need several drafts to clean up the sloppiness. To me, that's like waiting until the end of coding to write and run any tests at all. (Been there, done that, have the gray hair.

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4 Ways eLearning Can Help With Onboarding & Employee Retention

Clarity Consultants

If you’ve ever experienced the onboarding process yourself or you’ve tried to organize it for new hires, you understand just how overwhelming it can be. Organizing a facilitator and a meeting place is costly and time-consuming. It also isn’t as effective as you may think it is. No one wants to sit through hours of lectures. Employees are going to get bored, and they’re going to have a harder time retaining the information being given.

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358: Aviva Ajmera—First Get That Great Strategy. Then Tackle How To Get It Done!

On the Brink Podcast

Hear why strategy without accountability doesn't work! I met Aviva Ajmera when she invited me to speak to her groups of CEOs in Kansas City. We hit it right off and had an exceptional time learning about each other and the type of work we love to do to help companies grow. Working with teams, CIOs, CEOs and C-suite level executives, Aviva knows how to bring out the best in them, their collective wisdom and perspective.

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Savings Consultants Are Needed in Today's Market More Than Ever

Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.

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Servant Leadership: The Unstoppable Force for Greatness

Rick Conlow

Servant Leadership is an unstoppable force for positive change that can transform toxic workplaces. Current leadership approaches fail to realize employee potential and the connection to business success. Instead, toxic workplaces and a disconnect with people reigns in corporate offices and work environments worldwide. Certainly, people go to work and business happens.

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10 Sneaky Ways Bad Project Budgets Create Ongoing Problems 

PM Alliance

Project budgets can be challenging to get right. Labor rates and material costs are subject to dynamic swings due to supply chain constraints and market pressures. Volatility across logistics pricing structures only adds to the problem. As teams work to balance all these factors and develop budget forecasts, they also need to acknowledge there could be a lot of unknowns lurking in their cost estimates.

Data 79
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Why Are Innovation Games Essential To Finding Big New Ideas?

Simon Associates

Why do people love to play games, and how can Innovation Games help you solve complex problems faster? Once when I was sitting down and discussing business with my partner (and wife!) Andi Simon, she told me about a large healthcare organization which was looking to develop an effective cost-reduction program. We both agreed that the success of this reduction program would depend on getting past the "we have always done it this way" mantra.

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What Would You Do If I Weren’t Here…

Leadership Planning with Liz Weber CMC

No, this article isn’t going to be about what will happen to your company if something were to happen to you. This article is about what’s happening with your company NOW. More specifically, what’s happening with your managers and team members now – and what’s NOT happening with them – while you’re their leader. What […] The post What Would You Do If I Weren’t Here… appeared first on Weber Business Services, LLC.

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TOOLS and METHODOLOGIES for developing DECISION SUPPORT PACKAGES

This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.

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What Does an Instructional Designer Do?

Clarity Consultants

While developing learning and development (L&D) strategies for their organization, many company leaders are introduced to the concept of instructional design. In turn, they’re frequently made aware of professionals in instructional designer roles. However, not all organizational leaders fully know what an instructional designer is or what they do.

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5 Reasons Your Sales Team Always Wants to Discount

Wakeman Consulting Group: Dave's Blog

Sales get lower. Profits do too. And, each discount is less effective. The Doom Loop of Discounting. This week, WARC published my latest thinking on pricing power. This filled my inbox with a few questions about why sales teams always want to discount. I put down a few ideas that might be helpful. Incentives : One big reason your sales team wants to discount is incentives.

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Women In IT: Breaking Barriers and Overcoming Challenges

Simon Associates

While it is true that in recent years women have made significant strides in the technology industry (read Samantha Radocchia's story in my book Rethink: Smashing The Myths of Women in Business ), they still face a number of stubborn challenges. Despite the fact that more women than ever are pursuing careers in IT, there is still a significant gender gap in the field. " Even with advances in bias awareness and gender equality training in the workplace, women still represent a small fraction of t

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The Transformation Mindset: 7 lessons from world-leading executive coaches on how to lead through turbulence and change

Comatch

Recording my podcast ‘The Unlock Moment’ always feels like such a privilege. Sitting in my study with my headphones on and broadcast microphone on the table, I have the opportunity to be in conversation with some of the most high profile corporate leaders and executive coaches on the planet. The Unlock Moment podcast is listened to in over 70 countries and features some of the highest profile coaches and leaders in the world, talking about the moments of clarity that defined them and shaped thei

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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing c

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The Safe Space: can I performance manage people I don’t line manage?

The Management Centre

Welcome to the Safe Space – where managers can share their issues and gain advice from top learning & development consultants Here at =mc, we encourage every participant we meet on our programmes to get in touch if they have specific issues they want to follow up on. From this we hear some common problems, issues, challenges, and worries. In this regular feature we share some of those challenges, and our advice for dealing with them.

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Entering US Market Benefits When Working With Local Assistance

Business Consulting Agency

Entering the US market can be a daunting task for companies looking to expand their global footprint. The US market is the largest and most competitive in the world, and it requires careful planning, execution, and adaptation to succeed. This is where professional business consultants that provide US market entry consulting services come in. These experts have the knowledge and experience necessary to help companies navigate the complexities of the US market, and to help them succeed.

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The Power of Stillness in Getting Out There

Action Plan

This weekend I bought an excellent book I wanted to recommend to anyone who is working to get out there as a self-employed professional. It’s called “ Stillness is The Key ” by Ryan Holiday. Holiday has achieved something very rare: becoming a bestselling author of books on stoic philosophy! And it’s because he’s a brilliant author who makes these ideas (going back 2,000 years) accessible and relevant to people today.

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The Strategic Planning Oxymoron

Alan Weiss

“Strategic planning” is an oxymoron. Planning kills strategy. Planning is bottom-up, with people trying to be very conservative making estimates about growth because they don’t want to endanger their bonus potential or receive quotas that are too high. Strategic is top-down, with executives attempting to paint an exciting growth vision of the future to fulfill the organization’s raison d’être.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.