Wed.Feb 14, 2018

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13 Ways to Promote Your Podcasts

Chad Barr

I recently received a question (which I get quite often) from one of my clients as to how to best promote the podcasts they create. Here are 13 ways to do so: Brand – Assign a unique and memorable name to your podcast channel with an associated design. Hosting Services – In order to increase your podcast exposure, post it or integrate with various hosting services such as iTunes, Stitcher, Google Play Music, Libsyn, and others.

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Three Ways to Think About Value

Johanna Rothman

I was on vacation last week, thinking about value. Depending on my role, I might think of value as: Delivery of a feature or story, assuming it’s the right level of quality and when I want it. Information about the story. This might include information from the team about what they think about this story, especially in context of the entire feature set.

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Study: Replying to Customer Reviews Results in Better Ratings

Harvard Business

hbr staff/john swope/life/Getty Images. Every now and then, firms make mistakes that leave their customers unsatisfied: a restaurant misplaces an order, a hotel’s air conditioning breaks down, or a dry cleaner damages a garment. With increasing frequency, disappointed customers share these negative experiences by writing online reviews, and many potential customers take these reviews into account when making choices about which firms to frequent.

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Akimbo, my new podcast, launches today

Seth Godin Blog

Akimbo is a posture of strength and possibility. The chance to make a difference, to bend the culture. It's at the heart of my work. Your work too. The work of making change that we're proud of. And so, a new podcast. A different kind of podcast. No guests, no fancy production, it won't remind you of NPR or sports radio either. 100% organic and handmade.

Sports 47
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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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Engage Employees in Change: A Mini Case Study

Gina Abudi

One of Abudi Consulting Group’s client’s wanted to engage their employees in change. This mini case study shares that story. For this brief story, I’ll use the exhibit below. The client is a retail organization that had changed leadership at the top. The new CEO and other newly-hired top executives had experience engaging employees [.].

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Five Questions for Elaine Pofeldt About How to Start a High-Revenue Business of One

MBO Partners

Key skills, challenges, and advice for starting your own million-dollar, one-person business.

How To 31
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Research: What Happens to a Startup When Venture Capitalists Replace the Founder

Harvard Business

GABRIEL BOUYS/Staff/Getty Images/Hayon Thapaliya. Entrepreneurs often seek external capital to accelerate their growth. This is especially true in hotly contested markets where fast growth can be the difference between success or failure. And yet this outside funding may come with strings attached, which can (and perhaps should) give entrepreneurs pause.

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Whiteboard Session: This Is Your Brain on Mindfulness

Harvard Business

Daniel Goleman and Richard Davidson show how it can improve resilience.

Video 28
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One (Relatively) Easy Way to Improve U.S. Health Care: Expand Medicare Advantage

Harvard Business

Hayon Thapaliya. The percentage of U.S. GDP spent on health care continues to rise, reaching 17.9% in 2017. At the same time, health insurance premiums have increased as much as 60% in the individual market in some states. The federal and state insurance exchanges have failed to rein in costs. Now, with the rollback of the mandate that individuals must purchase health insurance, the number of uninsured in the country will climb.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr