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A Professional Services Marketing Self-Assessment

Prudent Pedal

I’m releasing a new Professional Services Marketing Assessment. Leaders who seek me out are frustrated with their marketing results. Firm leaders almost always think their “marketing problem” is a “Marketing function” problem. I’ve focused on brand problems that were really sales problems.

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How Netflix’s Content Strategy Is Reshaping Movie Culture

Harvard Business

” If you’ve seen Ferris Bueller’s Day Off, that one line probably conjures up memories of Oh yeah, chicka chicka, Ferraris, playing hooky, and dating in high school — all of which feature heavily in the hit coming-of-age film. This is how Blockbuster used to operate, at least when it came to mainstream domestic films.

Film 46
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Driverless technology: a soon-to-be reality?

Tom Spencer

Flash forward over 30 years, much of the tech that the film predicted has come true. Traditional carmakers are desperately trying to catch up with tech companies who have had a head start in developing driverless tech. But one thing it didn’t get right was the flying cars; instead, the closest thing we have are driverless cars.

Industry 106
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France Seeks Another Tax on Facebook, Google And YouTube, to Finance "French Culture" Cinema

MishTalk

These platforms have been developing partnerships with audiovisual publishers and content providers for years, with which they share revenues from advertising," the report [in French] said. Subsidies For Films No One Watches Forbes has some interesting comments as well. France’s audiovisual regulator thinks so. billion ($1.8

Finance 78
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4 Autopsies of Big Change Management Failures

LSA Global

Yes, the “old fashioned” bookstores all struggle to compete with online book sales but Borders had additional challenges they failed to meet. For one, instead of establishing their own online sales site, they partnered with Amazon, a formidable rival. And then, they continued to pour money into expanding their physical facilities.

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Gallup Consulting Interviews and Culture

Management Consulted

He developed research methods and programs for the television and movie industry to help clients determine advertising effectiveness and how to identify what the market wanted to watch in film and television. Market Research. Strengths-Based Development. Consultant – Client Development. Gallup, Inc.

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Strategy for Success—Why Growth Is Not an Option

LSA Global

Yes, their film was among the best and they owned 90% market share, but that did not matter when film became obsolete and they did not shift their strategy in time. So how do you ensure you have strategic clarity that adapts the business to changing markets and supports growth? How about Borders Books ?