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November 2018 Newsletter

IMC USA

In early October in San Diego at our conference we celebrated IMC USA’s 50 th anniversary. In Milan a few weeks ago, I attended the International Council of Management Consulting Institutes (ICMCI) annual conference. The ROI of Certification for Consultants: Have you been thinking of getting certified in 2019?

Ethics 100
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Healthcare Branding: The Need for a Strong & Unique Brand

Tom Spencer

Some factors that make this so difficult include regulatory restrictions, emphasis on ROI, and the increasing number of mergers and acquisitions. Serves as the foundation for marketing communications. Understand the Market. So, what benefits can hospitals gain from investing resources into brand positioning? Builds trust.

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Is your practice in a coma? 6 questions that will get it off life support.

Rod Burkert

I hope you found our last conversation about LinkedIn ROI to be useful. I think it’s time to recognize – if you haven’t already – that BVFLS is a mature market. From a marketing and positioning perspective, this book can positively influence what you do and how you do it. All this, while many BVFLS firms are just crazy busy.

ROI 40
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The Scale of the Climate Catastrophe Will Depend on What Businesses Do Over the Next Decade

Harvard Business

The report’s beginnings trace back to 2009, when the annual UN global climate conference resulted in an agreement that the world should hold warming to 2.0°C Pathway two is what we’re doing now, and it sounds so tranquil and market-based. °C (3.8°F)

Energy 46
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Start Networking with People Outside Your Industry

Harvard Business

85% of your closest contacts are fellow marketers), it’s time to think consciously about how to diversify. How to Get the Most Out of a Conference. It’s to fulfill personal curiosity and develop yourself as a person; professional or monetary ROI is a happy coincidence. You and Your Team Series. Networking.

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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants. Outbound Phone Marketing.

B2B 60
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Transforming from a Good to Great Coach

Rick Conlow

The Conference Board’s “Executive Coaching Survey” (2018): This survey found that 68% of organizations use internal coaching programs, and 47% use external coaching programs. While they knew their market, they did have the coaching know how or culture. By adding coaching to the program productivity increased to 88%.