Remove Case Studies Remove Marketing Remove Reference Remove Sales
article thumbnail

One of the Best Ways to Market Yourself as a New Consultant

Steve Shu Consulting

One of the best ways to market yourself as a consultant is by having someone refer you to a client prospect. This type of marketing can be viewed through the lens of “networking by helping someone” (in contrast to networking and just meeting lots of people). They then invited me to propose to them.

Marketing 150
article thumbnail

Breaking down the M&A Case Study

Tom Spencer

Now that you have a high-level understanding of why companies buy each other in the first place (refer to M&A deals – benefits and drawbacks ), let’s discuss the framework you should use to analyze the transaction. Firms typically look at four areas when working on M&A cases. The market. How big is the market?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Importance of Sales Training Reinforcement

LSA Global

Sales Training without Reinforcement Should Be Unacceptable. Based upon over 800 sales training measurement projects, we know that sales training by itself – even if it is highly customized – only changes the on-the-job behavior and performance of 1-in-5 sales reps. Sales training reinforcement.

Sales 28
article thumbnail

A Helicopter View of a Management Consulting Proposal

Steve Shu Consulting

Appendix – might include key case study summaries, CVs for consultants, and other schedules. Often the proposal is incorporated by reference or as an appendix into a master services agreement which contains umbrella legal terms. Commercial Terms – contains pricing, performance terms, expenses, timings, policies, etc.

article thumbnail

Why CEOs Can’t Dance Redux

Rick Conlow

Dancing here refers to engaging, supporting, and communicating with employees in multiple ways. Among CEO top priorities are sales growth and profit. Customer loyalty generates sales growth and profit. Consider GM as a case study. GM market share fell from 62.6% Even today, GM has record recalls.

article thumbnail

Case Study: When You Have to Choose Between Core and New Customers

Harvard Business

Erica Jackson, chief marketing officer of the Mendoza Marathon Corporation, had risen early to watch people line up to register for next year’s event and expected an enthusiastic crowd. Moreover, many signed up for multiple events in case later they weren’t able to get into their first choice.

article thumbnail

Case Study: A Founder Steps Back from Her Start-Up

Harvard Business

The business was her third baby: She’d launched it when the pups were a year old simply because she couldn’t find any high-quality shampoos for them on the market. On her desk was a pile of résumés from CEO candidates who’d responded to a listing she’d posted on a small business sale website.