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How to Confidently Articulate the Value of What You Do

Consulting Matters

What you do isn't the same as your methodologies or tools. A carpenter may have a hammer, screwdriver and drill and perhaps the best ones on the market. They are not enamored by your personality assessments, your coaching approach or any other your methodologies because they don't hire you for those. What drives you crazy?

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How Actionable Strategy Helps Drive Results from Strategy Through Execution

Brimstone Consulting

We have developed a methodology that helps organizations move from strategy through execution and realize success. Andy Frawley was first introduced to actionable strategy and the Brimstone methodology when he was CEO of Epsilon. Download Case Study. Lack of ownership and accountability. Lack of engagement.

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Case Study: Should an Algorithm Tell You Who to Promote?

Harvard Business

As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. With each response, Aliyah was reminded of the potential she’d always seen in her.

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Are you a Loser, Struggler, Con Artist, or Winner?

The Fearless Marketer

So, I believe that the baseline for marketing all professional services and programs is to be honest and to communicate the context of your claims. Stories – Give testimonials or case studies of how your service has improved your clients’ condition. appeared first on Action Plan Marketing. Technology. Comparison.

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Is Your Business a “Service” or a “Brand”?

The Fearless Marketer

Almost nobody does because when a new product enters the market, branding isn’t important. Instead, the new product is compared to what came before – in this case the “wired telephone.”. That’s when the marketing shifts from being marketed as a new “Product” to being marketed as a new “Brand.”. Sound familiar?).

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Proposals, Part 1: Why Are They A Waste?

The Consultants Peer Group

Some of them have a background and context section that provides more information about the client, the industry, and the market situation. Some of them have a case study or a portfolio section that demonstrates the previous work and the results of the consultant or the consulting firm.

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Essential Consultant Website Pages Part 4: Case Studies That Win

Tsavo Neal

Unless your case studies show your potential clients that you’re capable of solving their problem, they are nothing but wasted space on your website. Your website’s copy certainly helps — but case studies provide an extra layer of credibility. Winning New Clients Through Your Case Studies.