Case Interview Case Studies Marketing Methodologies 
Management Consulted
MAY 5, 2015
What started off as an informal blog about management consulting with just a few readers became interview prep sessions, resume edits, videos on YouTube and Vimeo, books and the presentations we give at colleges around the world. The case interview is the great equalizer. And after all that, even with 1.5M The problem?
Consulting Matters
FEBRUARY 13, 2020
What you do isn't the same as your methodologies or tools. A carpenter may have a hammer, screwdriver and drill and perhaps the best ones on the market. They are not enamored by your personality assessments, your coaching approach or any other your methodologies because they don't hire you for those.
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Harvard Business
FEBRUARY 28, 2018
As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. As the COO made another well-deserved toast to Anne, Aliyah thought back to her interviews with Ed and Molly.
The Fearless Marketer
MARCH 19, 2018
Almost nobody does because when a new product enters the market, branding isn’t important. Instead, the new product is compared to what came before – in this case the “wired telephone.”. That’s when the marketing shifts from being marketed as a new “Product” to being marketed as a new “Brand.”. Sound familiar?).
Management Consulted
JANUARY 18, 2015
KEARNEY INTERVIEW AND CULTURE. 1997 – First Global Prize, an annual business school case study competition for potential recruits, awarded. Marketing & Sales. Each company faces substantial challenges in the every evolving face of marketing due to consumer trends and industry dynamics. Online Store.
CaseInterview.com
DECEMBER 4, 2019
When I first started recruiting for consulting jobs, an interviewer at Bain shared a story (arguably a legend at this point) about how Bain (or it might have been McKinsey) was asked to advise Motorola on whether or not they should enter the mobile phone market. But what happens in smaller markets or with smaller clients?
Management Consulted
JULY 12, 2015
In 2007, Abt bought the NYC-based research firm SRBI, combining two market leaders and greatly impacting both companies. Social Marketing and Behavior Change. Market Research Firm – Honomichl U.S. Top 100 company – Washington Technology, a list ranking the largest companies serving the government market.
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