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Part 2: Telling Your Story to Optimize Your LinkedIn Profile

Successful Independent Consulting

This article presents tips for how to market yourself as a professional self-employed consultant using LinkedIn’s Summary and Background sections. Mention key accomplishments and/or include mini case studies as examples of your work. It will probably only fill a fraction of the available space so you will under-market yourself.

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How to Confidently Articulate the Value of What You Do

Consulting Matters

A carpenter may have a hammer, screwdriver and drill and perhaps the best ones on the market. They are interested in case studies only to a point. You need to dial into them otherwise you will be vague in your marketing and a confused mind never buys. ” Get my Free Value Proposition Creation Video Training!

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consulting niche celebrity

Kai Davis

When you’re a Consulting Niche Celebrity you’ve built up an amazing amount of proof that shows that you, your business, and your services are trusted, respected, and valued by clients in your target market to solve problems. You: Pick a Target Market (Niche) — You want to pick a small, specific niche within an industry to target.

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Becoming a “Consulting Niche Celebrity”

Kai Davis

When you’re a Consulting Niche Celebrity you’ve built up an amazing amount of proof that shows that you, your business, and your services are trusted, respected, and valued by clients in your target market to solve problems. You: Pick a Target Market (Niche) — You want to pick a small, specific niche within an industry to target.

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30 Best Consultant Websites & Why They Have Them (2022)

Tsavo Neal

” As a specialist in design, copywriting, and marketing for consultants, I’m biased. Instead, they leverage their consulting websites as the centerpiece of their marketing system. Eventually, I learned how to do my marketing online to the point where people would pick up the phone. My site has a lot of videos.

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Doubling a $400,000 Revenue Model With Business Trainer Blair Enns: Podcast #22

Consulting Success

Being in such a small market where I don’t have a client or even a potential client within hundreds of miles of me, initially when I was a consultant, I couldn’t see anybody within hundreds of miles that would hire me. Once you successfully define your space, to me there are two core elements, discipline and market.

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Consulting Website Design 014: McKinsey pt. 2 [VIDEO]

Tsavo Neal

And unlike most consulting website services pages, they’re talking to you and demonstrate their case studies instead of a laundry-list of generic services. Your marketing materials can do the job of selling if you focus on creating a set of materials that provide an education for readers—an education that compels them to buy.