Case Studies Document Marketing Productivity 
The Clever Consultant
JUNE 17, 2013
When done right, case studies are valuable marketing tools. We see quite a few case studies that don’t do any of these things. Next time you want to create a good case study – one that gets read and gets results – keep these tips in mind: Tell the Right Story. Keep It Focused. And by how much?
Asamby Consulting
JULY 13, 2022
Quicker adaption to changing markets or customer behavior. Learning through experimentation You might test a new product or offering in an experimental setting. Alternatively, you test two different versions of something agains each other to understand to which one the market responds better. And first and foremost.
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Harvard Business
APRIL 19, 2018
In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. HBR Staff/Chris Minerva/Getty Images.
Harvard Business
AUGUST 12, 2016
Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. “What we need in the long run is a real water market, like Israel’s or Australia’s. ” Pete nodded and handed out the relevant documents.
Harvard Business
MAY 5, 2016
Even my hometown can’t get our products right , Cameron thought as he chased Graham over to the playground. Editor’s Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. “Higher!” ” Graham shouted.
CaseInterview.com
DECEMBER 4, 2019
When I first started recruiting for consulting jobs, an interviewer at Bain shared a story (arguably a legend at this point) about how Bain (or it might have been McKinsey) was asked to advise Motorola on whether or not they should enter the mobile phone market. But what happens in smaller markets or with smaller clients?
Harvard Business
MAY 25, 2016
However, looking at the surveys and consulting reports, it is unclear what the precise use cases are that will drive this positive ROI from big data. Our goal in this article is to offer specific, real-world case studies to show how big data has provided value for companies that have worked with Microsoft’s analytics teams.
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