Case Study: A Founder Steps Back from Her Start-Up
Harvard Business
JUNE 26, 2018
She’d hoped to escape from work for the morning, but as the founder and CEO of 2 Proud Pups, a maker of all-natural dog care products, she didn’t have much free time. Existing products had touted their cleaning power, but their ingredient lists were long and full of nasty-sounding chemicals that irritated the dogs’ skin.
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