Case Interview Marketing Productivity White Paper 
Consulting Success
JULY 24, 2017
Set yourself apart in the consulting business by highlighting your specialty through customer stories and white papers. Description: There are few people that can consider themselves as great an expert on white papers as Gordon Graham. He’s interviewed over 200 C-level executives and written over 170 white papers.
The Fearless Marketer
JANUARY 20, 2020
In most cases you’ll get one or two of these, rarely all of them. You’ve spoken at Social Media Marketing World and other places. You’re writing a book and need to interview people: “I’m looking to connect with top-level leaders who have a reputation for shifting their culture.”. M – Hmm. Yes, these are all rather generic.
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Emerson Consulting Group
APRIL 4, 2019
If your target market consists of multiple specific industries, spreading the good word about your service and products via industry publications can amplify and extend the reach of your marketing. A white paper posted on a website or LinkedIn is nothing more than an article the author never bothered to get published.
Harvard Business
FEBRUARY 28, 2018
As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. As the COO made another well-deserved toast to Anne, Aliyah thought back to her interviews with Ed and Molly.
Chad Barr
NOVEMBER 28, 2007
By that I mean, the commitment to the continuous addition of valuable content, products and services to your site and your business. White papers. Case Studies. Collaboration and research papers or digital recordings. I am referring to content such as: Articles. Checklists. Special Reports.
Harvard Business
MAY 5, 2016
I dubbed it “contact marketing,” and found it to be a surprisingly effective marketing technique. Based on my interviews, reported response rates averaged from 60% to 80%, with some campaigns actually hitting 100%. What exactly is contact marketing? Elizabeth Grace Saunders. So don’t do it.
Tsavo Neal
JANUARY 25, 2018
All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Jon Jantsch, Duct Tape Marketing. ? ?. Partnership Marketing. Outbound Phone Marketing. Email Marketing. Partnership Marketing.
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