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Why CEOs Can’t Dance Redux

Rick Conlow

By not dancing, CEOs cost their companies billions of dollars of lost employee innovation, productivity, and customer service. Among CEO top priorities are sales growth and profit. Customer loyalty generates sales growth and profit. Do you want to benchmark your career with the habits of extraordinarily successful people?

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The Price is Right: Decoding the Art of Product Pricing

Tom Spencer

One of the most common problems business leaders face is how to price a product. From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy.

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Marketing Consulting For Better Results And Market Growth

Business Consulting Agency

By providing comprehensive consumer behavior insights, market segmentation analysis, and customer persona development, marketing consultants empower companies to drive consumer engagement, foster brand loyalty, and position their products and services as the epitome of consumer-centric excellence within the competitive global marketplace.

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What Sales Teams Should Do to Prepare for the Next Recession

Harvard Business

In the 2001 recession, total sales for the S&P 500 declined by 9% from its pre-recession peak to its trough 18 months later—almost a year after the recession officially ended. We’ll focus here on what the sales organization should be doing now to prepare for the next recession, with an eye toward using new digital tools.

Sales 35
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A Look into Microsoft’s Data-Driven Approach to Improving Sales

Harvard Business

Companies are beginning to utilize their employees’ behavioral data — generally known as people analytics — to better understand and improve their sales operations , with strong results. Microsoft, where we work, is no exception, and B2B sales is one of the areas where we are seeing the most value.

Sales 28
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Building a Business – One Knock at a Time

Martinka Consulting

The benchmark in my industry seems to be you have to spend about 33% of your time marketing once you’re established. Partners in law, accounting, and engineering firms have to generate business, which means they speak, network, ask for referrals, etc. Businesses have dedicated sales teams. Ambition is a dream with a V-8 engine.”

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How Advanced Analytics Is Changing B2B Selling

Harvard Business

From targeted online advertising to more precise recommendation engines, consumer markets are bursting with innovation around machine learning and advanced analytics. The service provides benchmarks and insights to ensure sustainable, cost-effective improvements in blast performance. Insight Center. Data-Driven Marketing.

B2B 28