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The Role of Instructional Design in Creating Effective Sales Enablement Programs

Clarity Consultants

The B2B sales world has completely changed over the last few years, and businesses all over the world are struggling to keep up. Not only are teams having to continually learn new trends and information about their products and their clientele, but the manner in which they sell is having to shift as well.

Sales 62
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Are Your Sales Presentations Missing the Mark?

LSA Global

Product-Oriented versus Customer-Oriented Experienced sales managers know that their team’s sales presentations should orient their messages toward the customer rather than the product. Yet research shows that salespeople regularly stumble headlong into a product-oriented approach when making sales presentations.

Sales 36
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When Sales and Marketing Aren’t Aligned, Both Suffer

Harvard Business

A Fortune 250 B2B company spent a quarter of a million dollars trying to solve the wrong problem. A new product line had failed, and the company believed the problem was either poor product delivery times or lack of effort by the sales force. Over 150 B2B salespeople were involved in the research.

Sales 28
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Recruiters You Should Meet to Staff for Success

Harmonious Workplaces

Increased Time and Resource Expenditure: The recruitment process can be time-consuming and resource-intensive, involving advertising, screening, interviewing, and negotiating offers. Compliance and Legal Challenges: Recruitment firms are typically well-versed in employment laws and regulations. With more than 33 yrs.

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Using Digital Exhaust to Improve Sales

Harvard Business

Customer relationship management software revolutionized how companies manage their sales pipelines. It also allowed organizations to communicate and coordinate more effectively across large sales account teams. Now a new breed of software applications is reshaping sales force management. Insight Center.

Sales 29
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Consultant Marketing Listen or Lead?

Jerry Fletcher

We know from 17 years of research that Consultant Marketing is not like traditional product marketing. Has the mainstream idea of the customer dictating the marketing of the product impacted on Consulting? Those that have the greatest revenues do so, on stages, in boardrooms and in interviews. Yes and no. Does it sell?

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It’s 10 AM. Do You Know What Your Sales Reps Are Doing?

Harvard Business

Sales executives with even moderately large, distributed sales forces rely on data to help them understand which activities and behaviors lead to the best outcomes. Refining Sales Team Structure and Roles. At the highest level, Workplace Analytics can provide a factual foundation for decisions on sales structure and roles.

Sales 32