Harvard Business

JUNE 10, 2016

You’ve probably demonstrated your product’s potential with a subset of customers, and now experienced investors are willing to place a bet on you. Or perhaps it’s because the only person who is passionate enough to sell the product is the person who developed it. What about pricing? The list goes on.

Marketing 28

Marketing Software Sales Exercises 28

Harvard Business

FEBRUARY 5, 2018

Several words always come up in practically every discussion, no matter if the company is a large enterprise or a small business, B2B or a B2C, product or service, new or established. I’ve seen this first-hand in my work helping companies define or re-define their core values.

Ethics 41

Ethics B2C B2B Company 41

Harvard Business

MAY 18, 2018

Today, digital competitors are using new business models to win, attracting and retaining consumers by reimagining products and services to meet consumers’ changing needs. How B2B Companies Can Grow with Ecosystem Orchestration. An empowered consumer has changed the growth game.

Accenture 28

Accenture Strategy Strategy Strategy& 28

Harvard Business

DECEMBER 17, 2018

Microsoft, where we work, is no exception, and B2B sales is one of the areas where we are seeing the most value. Our hunt for answers started by using our own Workplace Analytics product to aggregate de-identified calendar and email metadata for thousands of enterprise salespeople.

Sales 28

Sales Data Enterprise Analysis 28

Harvard Business

MARCH 10, 2017

By seeing exactly where and how people spend their time — rather than relying on recollections, anecdotes, or assumptions — executives have a solid basis for taking actions that will raise productivity. The company had experienced lackluster sales growth, especially outside of its core product category. Related Video.

Sales 30

Sales Software Productivity Data 30

Harvard Business

MARCH 22, 2017

Marketers need to master data analytics, customer experience, and product design. Brocade’s Net Promoter Score went from 50 (already a best in class score) to 62 (one of the highest B2B scores on record) within 18 months. But marketing, like other corporate functions, has become more complex and rigorous. The results?

Marketing 36

Marketing Agile Fashion Sales 36

Harvard Business

AUGUST 12, 2016

They belong to a class of small-to-medium German enterprises that are outperforming the country’s top public companies. The German Mittelstand is at the forefront of a modern management model that builds flatter, more-innovative, and more-networked enterprises. I believe the model is much more than a niche strategy.

Industry 28

Industry Balance Sheet Enterprise Recruiting 28

Harvard Business

AUGUST 3, 2016

But at this point the company is not vulnerable to a digital disruption, and the modes of interactions with its B2B customers are stable. The team’s role was limited to supporting the data needs of the analytics team rather than fulfilling the mandate of “enterprise owner of data.”

Operations 28

Operations Chemicals Data Agile 28

Management Consulted

OCTOBER 3, 2012

For instance, we examined predatory pricing in the airline industry and illegal product tying by Apple, Microsoft, and AT&T. What I found particularly fascinating was the number of variables that needed to be taken into account while making strategic decisions on governance, production or any other function. We love it!

Consulting 204

Consulting Case Interview Interviews Engineering 204