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November 2018 Newsletter

IMC USA

C2M Live, November 13, 2018 2:00 PM EDT. The ROI of Certification for Consultants: Have you been thinking of getting certified in 2019? Join IMC USA consultants for our November 13, 2018 C2M Live! Chatroom - November 16, 2018 2:45 PM EDT - 4:00 PM EDT. This year’s national award presentations occurred on Oct 6, 2018.

Ethics 100
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Healthcare Branding: The Need for a Strong & Unique Brand

Tom Spencer

Some factors that make this so difficult include regulatory restrictions, emphasis on ROI, and the increasing number of mergers and acquisitions. So, what benefits can hospitals gain from investing resources into brand positioning? How to Justify Investment in Healthcare Branding for Improved ROI.” References: Team, Idgroup.

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What is Executive Coaching?

Organizational Talent Consulting

link] What is the ROI of Executive Coaching? Access to resources improves through digital access to tools supporting goal setting, coaching preparation, and progress tracking. If you ask five different people to define coaching, you will likely get five different definitions. References: Athanasopoulou, A., & & Dopson, S.

Journal 61
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How to Decide Which Data Science Projects to Pursue

Harvard Business

In 2018, every organization has a data strategy. Resources are invested, teams are formed, time goes by — but nothing comes of it. In the mediocre strategy, one or two of these projects may even have a clear ROI for the business. DNY59/Getty Images. But what makes a great one? We all know what failure looks like.

Data 43
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Transforming from a Good to Great Coach

Rick Conlow

The Conference Board’s “Executive Coaching Survey” (2018): This survey found that 68% of organizations use internal coaching programs, and 47% use external coaching programs. The company emphasizes coaching as a critical leadership skill and provides training and resources for its managers.

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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

52% of B2B buyers say the expect half of their purchases to be made online by 2018. Be the one to help them by providing said resources. It’s worth looking into past resources and find what may be of value to a lead. Email marketing has an average ROI of 3800%. Source: The Future of Commerce. Source: Media Post.

B2B 60
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How Vineyard Vines Uses Analytics to Win Over Customers

Harvard Business

This means that they simply do not have the human resources to perform the onerous data analysis and behavioral segmentation needed to inform true one-to-one marketing. A Seasonal Campaign Generates Outsized ROI Through Enhanced Cross-Channel Marketing. This cross-channel move resulted in a 182% ROI.

Retail 29